benefit’s newest sensation, the Roller Lash Mascara, is finally here to add some much-needed hook ‘n’ roll to your daily make-up regime! Holding for up to 12 hours, the black mascara will lift, separate and curl your eyelashes and give your eyes a more open and intense look.

With a patent-pending, lightweight brush that features a 30-degree curve and tiny hooks on the bristles, you can easily catch every lash. Lashes will appear more voluminous and their length will be increased, whilst the added ingredients of Provitamin B5 and Serin work to condition the hairs. So say goodbye to curlers or falsies and surrender yourself to the super-curling powers of benefit’s Roller Lash Mascara! – N.P.

Clinical results:

• 97% said it visibly lifts lashes*
• 87% said it gives long-lasting curl*
• 94% said eyes look more open*

*Consumer panel on 31 after 4 weeks

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Aqua (Water), Paraffin, Polybutene, Cera Alba (Beeswax), Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Vp/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Aminomethyl Propanediol, 1,2-Hexanediol, Caprylyl Glycol, Silica, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Hydroxyethylcellulose, Panthenol, Butylene Glycol, Hydroxyacetophenone, Chlorphenesin, Pentylene Glycol, Tocopheryl Acetate, Algin, Serine, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. [+/- Ci 77499 (Iron Oxides)].

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.