The iconic makeup artist later launched his namesake brand in 2001. Today, Kevyn Aucoin Beauty is a visionary collection of cosmetics and tools that reflect artistic expertise and philosophies, which is deeply rooted in values of empowerment, originality, and inclusivity. It is a brand for anyone and everyone, and made accessible by way of innovative, easy-to-use and beautiful formulas. Kevyn Aucoin Beauty products and techniques celebrate fearless creativity that is obtainable by all. 

This exquisite artistry line empowers all people to harness the transformative power of makeup into instruments of self-expression, artistic versatility and the greatest storytelling. With high-performance ingredients, luxurious textures, extensive shade ranges and innovative new formulas, Kevyn Aucoin Beauty stays true to Kevyn’s belief that makeup does not cover but rather, uncovers your true self. 

Beauty belongs to the brave.