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  • Aveeno - Moisturise to help heal dry, irritable skin. View our skin relief range here
  • Aveeno - 99% of dry skin sufferers would recommend Aveeno Dermexa Daily Emollient Cream *. View our Dermexa Range Here
About Aveeno

About Aveeno

In 1945, American brothers Sidney and Albert Musher began studying the skincare benefits of oat, attracting the attention of the Mayo Clinic Dermatology Centre. Their discoveries led to the development of the first AVEENO® product, and the start of the AVEENO® brand.

Driven by the belief that balance is the key to well-being, the brand has developed award-winning, nature-powered formulas to help care for differing skin and hair concerns. One of their key ingredients, colloidal oatmeal, helps to protect against dryness and deeply nourish the skin.

AVEENO® is committed to creating products suitable for the whole family, with all products being dermatologist and/or paediatrician tested.

Aveeno offers a selection of products suitable for tattoo aftercare. The Skin Relief and Daily collections feature colloidal oatmeal, an ingredient with soothing and moisturising benefits, to help nourish the skin.

The Dermexa range from Aveeno is designed to nourish skin prone to dryness and eczema. The collection is formulated with a moisturising Prebiotic Oat Complex and ceramides, and is dermatologist tested.

Aveeno is committed to creating sustainable products. The brand uses the Global Aquatic Ingredient Assessment Tool™, a patented system in the US, to help createenvironmentally conscientious products. Additionally, 100% of Aveeno bottles are recyclable*.

*Only valid for UK and EU.


Since their beginnings in 1945, Aveeno has been dedicated to creating high-performance formulas suitable for all individual needs. Starting with their Soothing Bath Treatment, the brand now offers an extensive range of products designed to nourish the skin and hair, ranging from body lotions and serums to volumising shampoos.

The Normal to Dry Skin collection harnesses the moisturising benefits of oats. Aveeno, the scientific name for the common oat Avena Sativa, helps to protect against dryness. The best-selling Daily Care Moisturising Lotion lends a soothing effect, while leaving the skin feeling touchably soft. Alternatively, discover Aveeno Baby, a range specifically formulated to care for your little one’s delicate skin, or the Skin Relief collection for dry skin types. Boost your everyday beauty routine with Aveeno’s budget-friendly, nature-powered formulas.

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