Highlighting the powerful effects of Jamaican Black Castor Oil (JBCO), As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – offer a haircare collection of caring treatments to promote manageable and healthy tresses.

A multi-tasking formula that strengthens, detangles, moisturises and nourishes thirsty hair, the Curling Crème’s hero (JBCO) is a powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, supplying rich nutrients to hair follicles. An effective natural remedy for dandruff, eczema and itchiness, JBCO provides intensive moisture and prevents breakage.

Applied to damp, freshly-washed hair, the leave-in conditioner delivers instant moisture, conquers unsightly frizz and enhances curl definition. Locking in precious moisture to keep your curls bouncy and strong, the buttery cream is engineered with nanotechnology that offers long-lasting hold and polished tresses that feel silky-smooth and soft.

Free from sulphates and harsh ingredients.

Cruelty-free. Vegan.

Apply As I Am® JBCO Leave-in Conditioner liberally throughout clean, detangled hair. While hair is still damp to wet, smooth Curling crème onto small sections from root to tip. Define each section by gliding hair between your thumb and forefinger, rotating the ends around your fingertip to form a coil finish. Spray hair with AIA JBCO water if it begins to dry before you’re done. Air dry or use a hood dryer on low setting. After hair is completely dry, fluff, separate or arrange coils and curls as desired.

Aqua/Water/Eau, Glycerin, Cocos Nucifera (Coconut) Oil, Hydrogenated Vegetable Oil, Cetearyl Alcohol, Betaine, Ricinus Communis (Castor) Seed Oil, Theobroma Cacao (Cocoa) Seed Butter, Linum Usitatissimum (Linseed) Seed Extract, Tocopherol, Ascorbic Acid, Ceramide NG, Polysorbate 60, Polyquaternium-10, Pectin, Polyquaternium-37, Behenyl Behenate, Propylene Glycol Dicaprylate/Dicaprate, Phenoxyethanol, Caprylyl Glycol, Polyhydroxystearic Acid, Euphorbia Cerifera (Candelilla) Wax, Piroctone Olamine, Polyacrylamide, PPG-1 Trideceth-6, PEG-100 Stearate, Laureth-9, Fragrance, PEG-400, Cocamidopropyl Betaine, Sodium Lauroyl Lactylate, Hydroxypropyl Bispalmitamide MEA, PEG-3 Distearate, Sodium Lauroyl Glutamate, Sodium Cocoyl Isethionate, Ceteareth-25, Sodium Benzoate.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.