The BLEACH LONDON Cool Blonde Base Set features two hair kits that help to bleach and tone the lengths, encouraging a cool-toned look.

Vegan.

Set Contents:

Plex Bleach
Specifically made for bleaching at home, this kit helps to create the ideal blonde base for adding toner and semi-permanent hair dye. Plex Bleach aims to pull the natural pigments out of the hair and lift the colour, while an Alex-Plex treatment works to protect strands during the bleaching process.

White Toner
A platinum blonde toner for bleached, toned and coloured hair. This gentle toner imparts a semi-permanent, ashy-coloured dye to help neutralise brassiness, encouraging a cool finish. Suitable for use on freshly bleached hair or as a refresh for fading tones.

Plex Bleach Box: How to use bleach on your own hair: This bleach kit should be used on virgin hair (hair that’s never undergone any chemical process, including bleaching and dyeing), to lighten hair and prepare it for toner and semi-permanent colour. Pair with a weekly dose of Reincarnation Mask.

What you'll need:

• Plex Bleach Kit
• Bleach London Eco-conut Bowl and tint brush
• Bleach London Crocodile Clips
• An old t-shirt or Bleach London Bleach Proof Towel

How to prepare: Read the instructions provided with the product. Always do a Strand Test.

Next steps: Follow with a Bleach London Toner Kit and Super Cool Colour of your choice. Rebleach your roots every 6-8 weeks or when roots reach 2-2.5cm.

White Toner Box: Toning is usually step two on your hair journey. Apply your toner to bleached strands to banish brassy yellows and create a clean finish or base for adding Super Cool Colour. Reapply every 14-16 washes (or whenever it starts to fade) to keep your cool blonde clean. Help your white stay bright with Silver Shampoo and Conditioner. Use the Reincarnation Mask included to help nourish strands.

How to use hair toner: This ashy blonde toner should be used after bleaching to banish unwanted brassy yellows from the hair. It can also be used as needed to refresh your tone and keep brassiness from creeping back in over time. Use White Toner alone for a clean blonde finish, or follow with a cool-toned Bleach London Super Cool Colour.

What you'll need:

• White Toner Kit
• Bleach London Eco-conut Bowl and tint brush
• Bleach London Crocodile Clips
• An old t-shirt or Bleach London Bleach Proof Towel

How to prepare: Read all instructions that come with your product before use. Always do a Strand & Skin Sensitivity Test.

Next steps: Follow with Bleach London Reincarnation Mask once a week. Reapply White Toner every 14-16 washes (or whenever it starts to fade) to keep your cool blonde clean. Help your white stay bright with one of Bleach London’s purple shampoo and conditioners for blondes every other wash.

Please Note: Results from at-home bleaching will depend on your natural hair colour and other factors like its condition and how fine or thick your individual hair strands are. Refer to your Strand Test to see how light you can safely bleach your own hair.

Plex Bleach Box: SEAL THE DEAL SACHET: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Distearoylethyl Dimonium Chloride, Stearamidopropyl Dimethylamine, Magnolol, Honokiol, Quaternium-80, Morind Citrifolia Fruit Extract, Quercetin, Ethylhexylglycerin, Parfum (Fragrance), Polyglyceryl-10 Dipalmitate, Polyglyceryl-6 Laurate, Phenoxyethanol, Dimethiconol, Sorbitan Oleate, Ceteareth-20, Citric Acid, Dimethicone, Benzyl Salicylate, Hexyl Cinnamal, Linalool.

BLEACH POWDER: Potassium Persulfate, Magnesium Carbonate Hydroxide, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Maleic Acid, Cyamopsis Tetragonoloba (Guar) Gum, PVP, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate.

DEVELOPING LOTION: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Cid, Tetrasodium EDTA.

White Toner Box: COLOURANT: Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide MEA, Ceteth-2, Ethanolamine, Argania Spinosa Kernel Oil, Aloe Barbadensis Leaf Juice, Dimethicone, Ascorbic Acid, EDTA, Sodium Hydrosulfite, Sodium Metabisulfite, Toluene-2,5-Diamine Sulfate, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl, Resorcinol, 2-Methylresorcinol, Parfum (Fragrance), Linalool, Limonene. Contains: Resorcinol | Phenylenediamines (Toluenediamines).

DEVELOPING LOTION: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Pentasodium Pentetate, Tetrasodium EDTA. Contains: Hydrogen Peroxide.

REINCARNATION MASK: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, lsopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG·Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/lron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.