This is definitely my favourite tanning product I’ve tried so far, the blue undertone of the guide colour really does help to counteract the orange of the DHA even after you wash it off, which is something I struggle with with other tans as I’m naturally very fair. It is a very subtle tan, even if you leave it on overnight so it is probably one to reapply the next day if you like a deeper tan. If you only leave it on for 3 hours as it suggests, it would be a VERY subtle tan but probably perfect for someone very fair who doesn’t actually want to look tanned and just wants a subtle glow, or a fake tan newbie who is a bit wary of it. For that reason though I don’t know if I would call this an express tan like it says on the bottle. I always leave it on for 8+ hours and it’s still super subtle. This does stain your bed sheets obviously as with any tan that has a guide colour, but I usually apply during the day when I’m working from home and shower off before bed to avoid that. And it does wash out of course. I also think the DHA smell of this tan is a lot more subtle than other tanning products I’ve tried. It doesn’t bother me anyway. 

Think this will forever be my fave tan, only one that doesn’t make me too orange! Perfect as a redhead 

A lovely tone, always looks natural and the cool glow means I never look orange!

I bought this as a super pale blue toned gal hoping for a bit of colour for my wedding day. It's so, so subtle if you use it for the 1hr express so I did it a second time over night and it was perfect. I highly recommend this. It's not orange at all and even after leaving it on over night it was still very subtle and just made me look healthy.

I find it difficult to find a nice tan that doesn't pull super orange on me. I'm naturally very fair, always the lightest foundation or concealer shade and sometimes I want a bit more colour in my skin to help me feel more confident and put together. When I applied it I knew the shade would come out good as it had a blueish undertone in the guide colour, it looked kind of patchy going on but it looks super smooth once settled in so I wouldn't worry about that. I washed it off after two hours but waking up this morning I feel like the colour still developed a bit deeper after washing off. It's a really nice medium tan that does not pull orange on me but makes me feel nice and tanned and glowy, perfect if your a pale girl like me.