About the brand

Too Faced is a serious makeup brand that knows how to have fun. Back in the ‘90s, darkness was all the rage and pink had a bad reputation. Enter Jerrod Blandino and Jeremy Johnson. They got their start behind the makeup counter but quickly became unimpressed and distressed by the too-serious state of the cosmetics industry. Longing to start a company that celebrated individuality, unapologetic glamour and femininity, Jerrod and Jeremy created Too Faced. 

What began as a boutique brand with big dreams, Too Faced has grown into a beauty industry leader, creating fun, innovative, cruelty-free cosmetics that encourage women to dream big, never give up, and add a wink to everything they do. Today, Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold. 

The sky’s the limit! Especially if it’s Pink.


We invited 3 beauty lovers to the lookfantastic Beauty Studio, to play with the amazing products from our newest launch Too Faced. Discover the standout beauty looks they created, plus all the tips and hints to try for yourself.