Give your blonde hair a new lease of life with Fudge Professional’s toning shampoo, designed to keep light-coloured strands at their best. Specially formulated to counter yellow tones while repairing the appearance of damage, the purple shampoo uses salon-quality technology to deliver exceptional results at home.

Thanks to Opti-PLEX™ technology, you can enjoy up to 95% stronger hair* that resists breakage for a longer-looking, fuller-feeling finish. It’s ideal for reinforcing fibres and bonds that have been damaged after being exposed to harsh environments or treated with chemicals and styling tools. The shampoo also contains purple micro-pigments that target any brassiness, keeping your blonde cooler for longer.

Completely weightless, the shampoo won’t cause unwanted feelings of heaviness, yet smooths cuticles for a sleeker end result. With regular use, hair will be twice as soft and ten times as smooth**. Topped off with FragranceFuse™ technology, your mane will stay fragrant for up to 24 hours.

*Tested by breakage.

**When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PlEX reconstruction.

Lather evenly through wet hair and leave for 1 minute to banish brassy tones, or up to 5 minutes for maximum results. Rinse thoroughly and follow with Clean Blonde Damage Rewind Conditioner to build up hair defences and lock in shimmery cool tones. Avoid contact with eyes, skin and absorbent materials. If possible, use gloves as staining may occur.

Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Sodium Chloride, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Sodium Benzoate, Pentylene Glycol, Polysilicone-15, Potassium Sorbate, Hexyl Cinnamal, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Gycol, Polyglyceryl-3 Caprate, Phenoxyethanol, Citronellol, Palmitamidopropyltrimonium Chloride, Propylene Glycol, CI 60730 (Ext. Violet 2).

Please refer to product packaging for the most up-to-date list of ingredients. 

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.