Seeking to protect your hair’s vibrancy, the JOICO Colorful Anti-Fade Shampoo cleanses the hair to remove daily build-up and debris, while preserving the intensity of the colour.

Helping to fortify the hair for up to 3x greater resistance to breakage, the shampoo promotes strong and healthy-looking hair, while remining gentle enough to cleanse the strands and scalp. Formulated with antioxidant-rich pomegranate extract, the shampoo works to protect the longevity of hair colour, alongside a patented Smartrelease™ Technology, designed to release hair-loving ingredients such as keratin and rosehip oil. Supported by nourishing camelia oil, to the shampoo provides a glossy, high-shine finish.

Apply to wet hair, lather and rinse off.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Benzoate, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.