Helping your coloured hair to last as long as possible, the Joico Defy Damage Protective Shampoo shields your strands from external aggressors to help lock in that vibrant finish. Luxuriously creamy, the shampoo’s lather gentle lifts away build-ups and impurities to leave your hair and scalp feeling cleansed and refreshed. Never harsh on your skin or cuticles, the shampoo leaves you with silky-smooth results while leaving essential natural oils intact.

Formulated using innovative Smart Release Technology, you’ll be treated to a trio of Arginine, Keratin and Rosehip Oil, all packed together in a liposome for optimal delivery and absorption. Helping to strengthen hair and build resilience, Arginine encourages the renewal of bonds while Keratin supports hair fibres to resist breakage. Rosehip Oil delivers essential moisture and combines with Moringa Seed Oil, which is rich in Zinc, Silica and Vitamins A and E. It’s also filled with antioxidants, working to stave off environmental damage for a healthier-looking result. Finally, a protective Lipid forms a barrier over your mane, acting as the first line of defence against UV rays as well as styling, chemicals and heat.

Free from SLS/SLES Sulphates.

Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine Hcl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Tetrasodium Edta, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Benzoic Acid, Benzyl Alcohol, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Benzoate, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.