Maintain your blonde between salon visits with the L'Oreal Elvive Colour Protect Anti-Brassiness Purple Shampoo. This toning shampoo is perfect for those who find that their blonde, highlighted and grey hair becomes yellow and brassy over time. Violet pigments counteract the unwanted tones in the hair to neutralise and correct in just one use. Discolouration is corrected to leave your colour looking fresher and brighter. Maintain a salon finish for cleaner, brighter colour with this purple shampoo!

Suitable for highlighted, grey, silver, blonde, platinum and metallic hair shades.

Use the shampoo once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with the Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well.

Expert Tip: On grey hair, rinse shampoo after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing.

Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.

Aqua / Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide Mipa, Ci 60730 / Acid Violet 43, Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Trideceth-6, Iris Florentina Root Extract, Polyquaternium-7, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Benzophenone-4, Amodimethicone, Alphaisomethyl Ionone, Carbomer, Citric Acid, Citronellol, Cetrimonium Chloride, Butylene Glycol, Coumarin, Hexylene Glycol, Amyl Cinnamal, Parfum / Fragrance., (F.I.L C226042/2).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.