Say no to static from regular towels. The Noughty Hair Towel is designed to resist breakage and fly-aways, thanks to its super-soft, microfibre fabric.

Luxurious to touch, the towel helps to rapidly absorb moisture, in turn speeding up drying time and helping to minimise static. Regular towels are believed to have rough fibres which may cause friction – the very opposite of what Noughty’s towel aims to achieve.

Plus, with speedy hair drying, you may find you spend less time blow-drying – which means a lower risk of heat damage.

Flip head forward, place towel on head, with button at the nape of the neck. Tuck your hair into the towel and twist the towel around it. Bring the twisted towel back towards your neck and secure with the button.