Prep your curls before styling with Ouidad’s Curl Shaper™ Memory Maker 3-in-One Revitalising Milk. Light and fast-absorbing, the formula infuses locks with hydration and encourages curl definition.

It can either be used as a pre-styling primer to promote bouncy and voluminous ringlets, or as a leave-in conditioner that quenches dry, stretched-out curls.

Either way, it helps reverse signs of heat and chemical damage while strengthening and restoring texture to your natural curl pattern.

To use as a primer: Apply to damp hair, comb through, and layer with your favourite Ouidad styler.

To use as a treatment: Apply to clean hair in sections. Rake through strands to ensure even distribution. Leave treatment on overnight (can be used with a treatment cap). In morning, style as usual. Use as weekly treatment for optimal results.

Aqua/Water/Eau, Glycerin, Propanediol, Cetyl Alcohol, Crambe Abyssinica Seed Oil, Dimer Dilinoleyl Dimer Dilinoleate, Coco-Caprylate/Caprate, Panthenol, Cocos Nucifera (Coconut) Oil, Cocos Nucifera (Coconut) Fruit Extract, Tocopherol, Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Polyitaconate, PEG-60 Hydrogenated Castor Oil, C12-15 Alkyl Benzoate, Brassica Campestris/Aleurites Fordi Oil Copolymer, Ceteareth-20, AMP-Acrylates/Allyl Methacrylate Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Aminomethyl Propanol, Ethylhexyl Salicylate, Ethylhexylglycerin, Disodium EDTA, Phenethyl Alcohol, Caprylyl Glycol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Benzyl Salicylate, Phenoxyethanol, Hydroxycitronellal, Limonene, Fragrance (Parfum).