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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
Color Wow Root Cover Up - Platinum 2.1g
€34.45
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Customer Reviews
5 stars rating 195 reviews
4 stars rating 91 reviews
3 stars rating 44 reviews
2 stars rating 23 reviews
1 stars rating 27 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Convenient
I purchased root cover to use on my edges to cover white residue from my gel when I don't want to use oil sheen, works well for my need easy to pop in my bag for use on the go, also comes in handy for a quuck fix to cover stray greys I may have missed when out and about the mirror comes in handy for quick checks.
by Chic Natural Verified Purchase
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Great coverage
Natural looking coverage Easy to use No mess
by Hadeel Verified Purchase
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Good product
Easy to use and covered any grey hairs
by Mh Verified Purchase
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Good coverage, easy to use.
This is probably the best of the root cover options out there. Works better, easier to use and looks nicer than the spray type. Dark blonde is a good colour match for me but in the past I have blended colours. I find it looks best (on my parting) with a shine spray over the top.
by Lme5k Verified Purchase
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Okay
I didn’t really notice much difference and didn’t do what I wanted it to which is a shame.
by Louise Verified Purchase
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Root cover
I like this product as it does not look obvious as so many other root covers do .
by C Verified Purchase
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The Best!
Been purchasing this for years and it's still the best cover up on the market. So easy to apply and lasts for ages.
by Bathbabe Verified Purchase
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Rubbish
My hairdresser was unable to do my hair before I went on holiday and I thought I’d try this to cover my roots.. it didn’t even show up, total waste of money!
by Lone star Verified Purchase
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Useless and very disappointing
This is useless. I was expecting good things after reading all the positive reviews but it's so disappointing. I bought the Platinum colour and all it did was make my scalp look dry and flaky. The powder doesn't stick to the actual hair, it just sits on the scalp. I actually found a similar shade eyeshadow and tried that in the same way to see if there was any difference... there wasn't. Just buy an eyeshadow and save yourself the money as this product is stupidly overpriced
by Kelly Verified Purchase
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Considered purchase but it did not disappoint
I debated buying this for a while owing to the price but after purchasing come other products from the range I had confidence it would be good and I’m not disappointed! I have fine menopausal hair that needs a root colour every 4ish weeks but the grey comes through from around week 2/3. This stuff is great. Doesn’t make your hair greasy or transfer to hands etc. (and if you are not sure on colour pop to a high street store and use their testers! It’s not just any high street store either!!)
by Char J Verified Purchase
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