Restore strong, luscious locks with Fudge Clean Blonde Damage Rewind Shampoo; a rejuvenating formula that utilises violet pigments and nourishing proteins for salon-worthy results with every wash.
Fortified with innovative HairGuard™ and Opti-PLEX™ technologies, the lightweight shampoo expertly eliminates impurities and product build-up, whilst smoothing and repairing damaged hair from root to tip. Ideal for blonde hair that has undergone frequent bleaching, colouring and heat styling, it helps to remove unwanted brassy, yellow tones for tresses that feel soft and fresh with healthy radiance.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 127 reviews
4 stars rating 41 reviews
3 stars rating 9 reviews
2 stars rating 6 reviews
1 stars rating 2 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
100% Effective!
I absolutely love this shampoo and I’m so glad I’ve found a shampoo that does as it says! This shampoo is very very pigmented, and because of that it does stain (fingers, hands, tiles, etc..) If you rinse it off immediately then it will wash off tiles but it can stain nails for a couple days. The first time I used it I left it on my hair for around 2 minutes and it did take away the yellow at my roots and left my hair almost white, but the 2nd time I used it, the shampoo left my hair grey in places after leaving it on for 5 minutes, so definitely be weary of times when applying. I don’t mind this, but I know others may not like this effect as much. This product absolutely blows others out of the water. I’ve used a lot of toners, toning shampoos etc and this one is the only one I’ve found that works so effectively in removing brassiness/yellow tones from bleached blonde hair. The price is fair for the quality of the product. I have long hair and reckon this bottle would last around 10 washes.
by Jade
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Amazing Product!!
Best purple shampoo I have come across! Usually my hair is left feeling quite dry and straw like when using purple shampoo but it still feels healthy and soft with this product! Only downfall is the purple tone stains a bit more but after a good scrub of the hands it comes off! Would recommend to anyone!
by Natalie57
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Fudge shampoo
Great purple shampoo. It smells absolutely beautiful (which isn’t the same for some other purple shampoos I’ve tried). It left my hair feeling really soft too and my blonde looked less brassy after just one use. I will definitely buy it again.
by Becky29
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Amazing Product
I have tried many purple shampoos in the past and for my this is by far the best one I’ve tried. I love the thickness of the product and the smell. It works great with my hair, making the blond brighter. There are no brassy tones in my hair anymore either. Absolutely love this product and would recommend.
by Jess
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So good!
I’ve used plenty of purple shampoo’s in the past and this one is by far one of the best I’ve used! My hair feels lovely after it and my yellow tones and uneven colour has disappeared! I’m left with a beautiful silvery clean blonde and I love it so much! Will defo continue using.
by Tash
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Doesn’t dry out
Really liked this purple shampoo. It pulled out my highlights perfectly and gave a lovely ashy tone - no purple or grey streaks here! It also smells lovely.
by Kat
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The BEST purple shampoo on the market
This in my opinion is the Best purple shampoo I’ve used by far!! After one use my hair was so much brighter and recieved so many compliments with people thinking I had my hair done!
by Nic0lers
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Love it
Lathers up nicely and keeps the brassy tones away! Would recommend!!
by Emj
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Definitely recommend
Far less drying than other similar products. Doesn't turn hair purple, but still an instant result on brassyness
by T Lou
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Very good
Very good shampoo, made my hair very soft and look healthy. Toned my hair nicely also.
by Abs
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