Restore strong, luscious locks with Fudge Clean Blonde Damage Rewind Shampoo; a rejuvenating formula that utilises violet pigments and nourishing proteins for salon-worthy results with every wash.
Fortified with innovative HairGuard™ and Opti-PLEX™ technologies, the lightweight shampoo expertly eliminates impurities and product build-up, whilst smoothing and repairing damaged hair from root to tip. Ideal for blonde hair that has undergone frequent bleaching, colouring and heat styling, it helps to remove unwanted brassy, yellow tones for tresses that feel soft and fresh with healthy radiance.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
Fudge Clean Blonde Damage Rewind Shampoo 50ml
€5.95
Other Customers Bought
Customer Reviews
5 stars rating 127 reviews
4 stars rating 41 reviews
3 stars rating 9 reviews
2 stars rating 6 reviews
1 stars rating 2 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Purple shampoo
Great shampoo, easy to use. Lathers up great and makes your hair feel soft afterwards not like other purple shampoos where you have to use a conditioner because they dry your hair out. You can honestly see the difference in your hair colour the first time you use it. Yellow and brassy tones are gone, and I can imagine it will be even better if you use it regularly.
by Ewad
Was this helpful?
Great toner
Love the fact it is in a easy tube bottle so all the product gets used, lathers really well and toned my hair into a silver platinum within 10 mins. Even tried on dry hair and it didnt dry my hair out. Love it
by Leah1998
Was this helpful?
Purple Power!
This purple shampoo has an incredible amount of pigment which definitely does leave you with a cleaner blonde look. Just be careful of the amount of time you leave it on for as it does have a tendency to grab onto the lengths and can leave a slight purple tinge.
by Ash2468
Was this helpful?
Great for ashy tones
Loved this! I leave on for 10 mins and my hair goes a lovely ashy grey colour like I’ve had a toner
by Loloppp
Was this helpful?
Best Silver shampoo
Keeps your hair toned without drying it out. Made my hair really soft compared to other purple shampoos
by Hannah
Was this helpful?
Brilliant
I loved this product. It was amazing. Not only did it do as it said on the tin, it made my hair silky smooth and made it last longer between washes.
by Lozzie
Was this helpful?
Best purple shampoo
Must buy, the first purple shampoo that has not dried up my hair and started working after the first wash. Left in for longer than time and worked so well
by Steephb
Was this helpful?
No more brassy yellow tones!
I have naturally dark blonde/dirty blonde hair but will often dye it a lighter blonde. However I normally struggle to get out the yellow tones but this shampoo helps a lot! This shampoo not only gets rid of the yellow brassy tones in my hair, but also leaves it feeling soft and nourished unlike other purple shampoos I’ve tried.
by KathrynJade167
Was this helpful?
Perfect toning shampoo!
Removes yellow brassy tones easily one of the best!
by Amywhoof
Was this helpful?
Favourite purple shampoo!
This is one of the only purple shampoos that doesn’t dry my hair out! It really works in one wash and lasts for a couple of weeks too. It’s hydrating and makes my hair feel really smooth. It’s like a toner without going to the salon and paying for one, it really makes my blonde last from appointment to appointment.
by jgp.xx
Was this helpful?