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OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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€32.95
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Customer Reviews
5 stars rating 262 reviews
4 stars rating 58 reviews
3 stars rating 26 reviews
2 stars rating 15 reviews
1 stars rating 6 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Very good
A little pricey but worth it, I have a bronde balayage and this keeps my hair healthy!
by hollie Verified Purchase
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Shiny hair
The results are a lot milder than I expected (I expected to see a more ashy tone to my hair after a few washes), it’s definitely cooled it down just not as significantly as I had hoped. My favourite thing is the shine on my hair after using this shampoo & my least favourite thing is I find it to be quite drying & have even noticed more hair fall after using it (using it once/twice per week between regular washes). Once I achieve the desired tone I will decrease usage & continue with it as a maintenance product from time to time.
by KG Verified Purchase
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Purple heaven
Best purple shampoo out there doesn't die bathroom purple, or ruin nails , leave hair soft and supple. Great on brassy tones , will leave a lilac hue If left on too long
by Fiona Verified Purchase
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Shampoo
Love this product! Doesn’t make you have purple streaks through your hair like cheaper purple shampoos. Would definitely recommend!
by Emma Verified Purchase
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Best purple shampoo
Best purple shampoo I’ve ever used. Doesn’t dry out hair
by Hayley Verified Purchase
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Fantastic purple shampoo
I have use this once every two weeks and it soften my brassy hair highly recommend
by Bethan Verified Purchase
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Amazing
Love this product, was always dubious before but my hair is in such great condition since using this!
by Hayley Verified Purchase
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Drying
A huge fan of Olaplex, however I have found the product to be very drying on the scalp, causes itchy dry skin. Now combining with a good scalp routine treatment, hopefully I will be able to use it again. Not much noticebly different tone after use
by Motherhen Verified Purchase
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Good
Got this for my friend and she really liked it and helped her blonde hair stay bright
by Chloe Verified Purchase
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Good but I prefer the classics
Good enough but I much prefer the no.4 classic. Then I use purple shampoo separately. I like the idea of having both combined however my expectations from Olaplex are now so high after trying some of their other products. I feel like this one was a bit less effective than others in terms of improving hair condition, feel snd look.
by Ang Verified Purchase
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