This smells amazing. Lathers like an absolute dream but most importantly of all makes my thick, ‘frizzy at the sign of any moisture’ hair smoother than smooth and silky soft. Really love this. Definitely recommended by me and my hair!!!

This is the second shu emura shampoo i have tried and i just love it. My hair feels smooth during and after the shampoo, and the smell is nice too! I think it would be completely fine for any type of hair. A must have!

This is by far THE best shampoo I have ever tried. It is the most moisturising shampoo I've ever tried. It doesn't weigh hair down, makes it feel so soft and clean and the smell is just lovely. I don't mind paying that bit extra for this luxury shampoo, it's well worth the money because it's the best.

This shampoo does wonders for my coarse, frizzy hair, and is a regular fixture in my bathroom. I also use the hair mask, which is equally good.

Love this shampoo. Makes your hair so soft and smooth, smells very nice to.