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Create the illusion of flawless, poreless skin with the UOMA Beauty Say What?! Foundation. The brand, founded by makeup guru and Nigerian-born Sharon Chuter, strives to offer a wide variety of makeup to suit all skin tones, allowing everybody to feel confident and empowered. The uniquely-crafted foundation glides effortlessly across the skin, the lightweight texture allowing it to avoid sinking into fine lines or looking cakey.
An ingenious identifier, known as the Fitzpatrick scale, is utilised in order to determine how different skin types react to the sun, which made it possible for UOMA to recognise six different skin categories. Thanks to this, the foundation range is highly inclusive and wearable, catering to the individual needs of different complexions to allow everybody to find their ‘Skin Kins’.
For example, ‘White Pearl’, crafted for extremely pale skin, is infused with Microalgae to neutralise the look of redness and inflammation. ‘Black Pearl’, for very deep skin tones, is boosted with an enrichment of Tomato Extract, allowing it to assist with the look of dullness and to promote luminosity. Complete with a buildable formula that allows minimal to full coverage, the foundation dries to a photo-ready matte finish, offering the appearance of baby-smooth, radiant skin.
Biomimicry Pigments allow the formula to attempt to replicate your complexion, encouraging a natural-looking, blurred aesthetic. The cruelty free status of the foundation allows you to be safe in the knowledge that you are being kind to the planet, while promoting a show-stopping, rejuvenated-looking base.
Cruelty free.
After moisturising and applying primer, smooth gently over skin, blending until even coverage is achieved.
Aqua ( Water ), Dimethicone, Isododecane, Synthetic Fluorphlogopite, Trisiloxane, Ipdi/Di-C12-13 Alkyl Tartrate/Bis-Hydroxyethoxypropyl Dimethicone Copolymer, Butylene Glycol Dicaprylate/Dicaprate, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Glycerin, Alcohol, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Disteardimonium Hectorite, Potassium Sorbate, Caprylic/Capric Triglyceride, Dimethicone Crosspolymer, Alumina, Polymethylsilsesquioxane, C20-24 Olefin, Dextrin Palmitate, Parfum ( Fragrance ), Silica, Di-C12-13 Alkyl Tartrate, Poloxamer 338, Tocopherol, Limonene, Butylphenyl Methylpropional, Bht, Rubus Idaeus Leaf Cell Culture, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Pseudanabaena Galeata Extract, Ci 77891 ( Titanium Dioxide ), Ci 77491 ( Iron Oxides ), Ci 77492 ( Iron Oxides ), Ci 77499 ( Iron Oxides ).
Please note ingredients may vary shade to shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- 30ml
- UOMA
Frequently Bought Together
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from €40.40
Add both to basket
UOMA Beauty Say What Foundation 30ml (Various Shades)
RRP: €34.45
€6.95
Save: €27.50
Payment will be taken every month. months.
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Create the illusion of flawless, poreless skin with the UOMA Beauty Say What?! Foundation. The brand, founded by makeup guru and Nigerian-born Sharon Chuter, strives to offer a wide variety of makeup to suit all skin tones, allowing everybody to feel confident and empowered. The uniquely-crafted foundation glides effortlessly across the skin, the lightweight texture allowing it to avoid sinking into fine lines or looking cakey.
An ingenious identifier, known as the Fitzpatrick scale, is utilised in order to determine how different skin types react to the sun, which made it possible for UOMA to recognise six different skin categories. Thanks to this, the foundation range is highly inclusive and wearable, catering to the individual needs of different complexions to allow everybody to find their ‘Skin Kins’.
For example, ‘White Pearl’, crafted for extremely pale skin, is infused with Microalgae to neutralise the look of redness and inflammation. ‘Black Pearl’, for very deep skin tones, is boosted with an enrichment of Tomato Extract, allowing it to assist with the look of dullness and to promote luminosity. Complete with a buildable formula that allows minimal to full coverage, the foundation dries to a photo-ready matte finish, offering the appearance of baby-smooth, radiant skin.
Biomimicry Pigments allow the formula to attempt to replicate your complexion, encouraging a natural-looking, blurred aesthetic. The cruelty free status of the foundation allows you to be safe in the knowledge that you are being kind to the planet, while promoting a show-stopping, rejuvenated-looking base.
Cruelty free.
After moisturising and applying primer, smooth gently over skin, blending until even coverage is achieved.
Aqua ( Water ), Dimethicone, Isododecane, Synthetic Fluorphlogopite, Trisiloxane, Ipdi/Di-C12-13 Alkyl Tartrate/Bis-Hydroxyethoxypropyl Dimethicone Copolymer, Butylene Glycol Dicaprylate/Dicaprate, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Glycerin, Alcohol, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Disteardimonium Hectorite, Potassium Sorbate, Caprylic/Capric Triglyceride, Dimethicone Crosspolymer, Alumina, Polymethylsilsesquioxane, C20-24 Olefin, Dextrin Palmitate, Parfum ( Fragrance ), Silica, Di-C12-13 Alkyl Tartrate, Poloxamer 338, Tocopherol, Limonene, Butylphenyl Methylpropional, Bht, Rubus Idaeus Leaf Cell Culture, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Pseudanabaena Galeata Extract, Ci 77891 ( Titanium Dioxide ), Ci 77491 ( Iron Oxides ), Ci 77492 ( Iron Oxides ), Ci 77499 ( Iron Oxides ).
Please note ingredients may vary shade to shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- 30ml
- UOMA
Frequently Bought Together
+
from €40.40
Add both to basket
Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Surprised
Good foundation good coverage and long lasting did make me break out though
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Foundation
Nice product goes on nice and feel nice on skin also the shade and s lovely
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Foundation
Really like this brand of foundation goes on nice and feels good on your skin
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Best foundation ever
Absolutely love this foundation, perfect for full coverage with a flawless look, which isn’t heavy. Both me and my daughter use it.
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My perfect match!
Love love love this foundation! What truly sets this foundation apart is how seamlessly it blends into my skin—it's like a second skin! The lightweight formula feels comfortable all day long, and I love how it doesn't settle into fine lines or pores. Whether I'm going for a natural look or full glam, this foundation delivers every time. Say hello to your new go-to foundation with UOMA Beauty's Say What Foundation—it's a true beauty essential! I would highly recommend that everyone gives it a try!
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A perfect match!
UOMA Beauty's Say What Foundation is an absolute game-changer in the world of makeup! I bought the color Honey Honey T3N for my Mom and she absolutely loves it! Not only does it offer a perfect match for her complexion but its buildable coverage ensures she can achieve the level of flawless finish she desires.
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long lasting
this foundation is amazing, it feels so light in silky on the skin, the coverage is good too, i highly recom
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Good coverage
Lovely coverage and finish on this foundation haven't used this one yet but have purchased several times now very good
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Foundation
A really good foundation with a really good coverage It is a very pretty formula and a really good shade range
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BUY IT
Love this foundation. Such a perfect finish and the price is a bargain!
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