Wella Professionals Color Fresh Semi-Permanent Colour - 7/44 Medium Intense Red Blonde 75ml

I put this on for halloween as 'poison ivy'. I have naturally auburn hair with a blonde balayage. The dye gripped really well and evenly on my hair, just a darker shade on the virgin hair. I have thick mid length hair and there was enough for 1 and a half dye jobs for me. I only wish that the colour lasted longer, after 2 washes my hair returned to a natural shade, still more ginger than where I started but definitely not the artificial red I had for my costume. I think that the faded colour is quite nice though and looks like I have just enhanced my gingerness. No dye transfer onto my pillows or bed sheets.

Loved the result, product gave my hair more intense color with beatiful red shade

Love this colour, it’s a lovely vivid red, but what I really like about it is that it doesn’t have the tacky purple or pink undertones that a lot of reds have. So when it fades it turns a nice mid strawberry blonde (on pre lightened hair) which is still nice.

Never used this before so was a bit worried. My hair was bleached, and I used a lot of purple shampoo on it and it was a mess tbh. Lots of natural grey also. This covered it all, with almost fluorescent red! Took forever to rinse till clear water, and 2nd time I washed it, it still stained my towel. But overall I like it and will keep using. I have washed my hair 3 times now and it has faded about 30%, so I will probably use it every 2 months or so to top it up.

Very good and mixes with darker shades very well

This Wella Color Fresh Medium Intense Red Blonde was way more red than I expected it too be, which is strange since this is the exact colour number I used to colour my hair. I'm going for a real coppery kind of red and this is way too purple for me. It stains a lot as well. Otherwise easy too use and if the colour had matched my hair better I would have given it a higher rating.

I use this Wella Color Fresh Medium Intense Red Blonde 7.44 between colouring and one bottle does lasts for 2 applications on my medium length hair. Make sure to put petroleum jelly all around your face and neck before application. For a special occasion, do the application 2 days prior to your event so you can decide to wash it if the colour is too red for you.

ordered this colour for more depth a bit to strong in red for me but that was entirely my fault I wanted to experiment

Easy to apply, gives nice colour and is not smelly (like some products are). The result is ok, but it´s not very lasting. If you have it in your hair for longer time then suggested the result is more lasting and the colour more intense. We have used it on my semiblond 19year old.