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About Illamasqua

With British creativity and self-expression at it’s roots, Illamasqua’s mission is to inspire and empower their fans and followers to express who they truly are through the power of makeup. Illamasqua is cruelty-free beauty brand that constantly defy and rebel against the industry norms. Championing self-expression and makeup artistry, their makeup blends innovative textures with high-impact pigments to create unparalleled formulations from their striking highlighters to skin-perfecting primers.

With a completely cruelty-free range, Illamasqua believe in beauty not brutality and have an ever-growing Vegan Makeup collection. Loved by makeup artists around the world, Illamasqua continues to be the go-to brand those who love to go against norms and truly make a statement with beauty.

Illamasqua’s products never have, and never will be, tested on animals. The brand is PETA-approved too, meaning none of their suppliers test on animals either.

Anyone who is looking for full, but buildable coverage. You love a velvety, smooth matte finish and are looking to create a flawless base. The Skin Base Foundation is lightweight enough for everyday wear, but can also be used to create a base for a more contoured look too.

First, you’ll need to prep your skin with a primer (we love the Illamasqua Hydra Veil one), then follow with your fave Illamasqua foundation. Next, swipe some of the contour stick into the hollow of your cheekbone to create a sculpted look. Use a buffing brush to blend it into your skin.
Apply a small amount onto cleansed and moisturised skin with your fingertips, gently massaging it in to blend it out.
Dry skin types will love how the Hydra Veil hydrates and smoothes the skin with its medley of moisturising ingredients, while oily/combination complexions might prefer the smooth, shine-free base of the Matte Veil Primer.

You can find your perfect shade by first identifying your skin tone category (Light, Medium or Dark) which can usually be identified by how your skin reacts to sunlight. Light tends to burn very easily in the sun. Medium will tan in the sun, but if exposed to the sun for a longer time, can burn. And Dark tends to tan easily and will rarely ever burn.

Next it’s time to select your undertone (Gold, Rose or Neutral). Golden is for those with olive undertones, Rose is best-suited for pink undertones, and Neutral is the perfect mix of both.

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