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About The Brand

Wet Brush® first disrupted the haircare game with our Original Detangler®, an innovative brush that delivers 45% less breakage*, 55% less effort** and 100% happier hair. We have since expanded into so much more, including a range of combs, brushes, treatment tools, and accessories. From detangling to styling, we’ve transformed tasks that were previously time-consuming and tedious to make them the most effortless and colorful part of your day.

*Independent clinical trials show IntelliFlex® bristles are less damaging than a traditional styling brush

**Independent clinical trials show IntelliFlex® bristles use less force than another leading detangling brush

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2024 The Ltd t/a is an Introducer Appointed Representative of Pay4Later Limited, trading as Deko, which is authorised and regulated by the Financial Conduct Authority (FRN 728646). Deko is a credit broker, not a lender and does not charge you for credit broking services. We will introduce you exclusively to Newpay finance products provided by NewDay Limited under this Introducer Appointed Representative arrangement. Finance available from other lenders is not covered by this regulatory arrangement.
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