Wet Brush® first disrupted the haircare game with our Original Detangler®, an innovative brush that delivers 45% less breakage*, 55% less effort** and 100% happier hair. We have since expanded into so much more, including a range of combs, brushes, treatment tools, and accessories. From detangling to styling, we’ve transformed tasks that were previously time-consuming and tedious to make them the most effortless and colorful part of your day.

*Independent clinical trials show IntelliFlex® bristles are less damaging than a traditional styling brush

**Independent clinical trials show IntelliFlex® bristles use less force than another leading detangling brush