Dry skin occurs when the skin struggles to retain moisture, which can happen for a number of reasons, be it colder weather conditions or incompatible skincare products for your skin. The key to avoiding dry skin is maintaining moisture and nourishing your skin back to softness and elasticity.
Moisturiser is perhaps the most important product to use to prevent dry skin from occurring, as it is specially formulated to lock in moisture to your skin, providing long-lasting hydration. You can choose from a wide range of moisturisers to find the perfect one to suit your skin, but there's also a whole host of other products which can benefit you too – moisturising cleansers, serums and face masks will also contribute to maintaining your skin's hydration levels and preventing dry skin.
Leading skincare experts strongly recommend the following skincare ingredients to improve your skin's moisture retention: hyaluronic acid and Vitamin E. Hyaluronic acid works to maintain hydration and keep your skin soft. Vitamin E works to enhance and brighten your face, keeping it soft, plump and regenerated.
