In a bid to promote self-love, harmony and respect, makeup giant MAC is rolling out an empowering collection of 24 gorgeous lippies, aptly named: Love Me Lipstick. From shameless nudes to powerful reds and high-impact purples, the collection features bold, flattering hues that redefine comfort with its lighter-than-air texture and ultra-moisturising wear.

One notch up from MAC’s iconic mattes, the revolutionary formula boasts a creamy, pigmented formula that glides on like butter and wraps lips in intense colour and soft shine. A nourishing blend of Lychee Fruit extract and Argan Oil impart immediate and long-lasting softness and moisture, while True-Colour Gelled System enables ultra-refined pigments suspended in a translucent gel matrix, to evenly disperse. Expect bright and smooth colour with rich payoff. Housed in an ombre lipstick bullet.

Apply directly to the lips from the bullet or apply with a brush like the 316 Brush for a more precise application.