Noughty’s Purple Reign Shampoo is designed to banish brassy, yellow or orange tones. The colour-correcting formula is perfect for blonde, silver or grey hair, helping to leave your locks with a brighter, fresher appearance.

Enriched with 97% natural ingredients, the purple shampoo features blueberry and blackcurrant to replenish lost moisture. Glycerine seeks to hydrate and smooth your strands, while violet pigments help to neutralise warm hues. This toning shampoo promotes a luminous, healthy-looking mane.

• Activate shampoo by rubbing a small amount of product in hands with a little water then massage into hair working from root to tip.
• Once lathered and worked through the hair leave on for 1 to 3 minutes.
• If this is your first time using a purple shampoo or Purple Reign, leave it on for a minute; you can always leave it on longer next wash.
• Rinse completely from scalp to ends. Repeat if necessary.
• Purple shampoo is to be used alongside your normal shampoo and usage frequency will depend on how quickly your hair needs a refresh.

Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ribes Nigrum (Black Currant) Fruit Extract, Sodium Methyl Isethionate, Salicylic Acid, Sodium Laurate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sorbic Acid, Lauryl Glucoside, Parfum (Fragrance), Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Acid Violet 43.