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Treat your tresses to the Aveda Shampure Nurturing Shampoo, a moisturising formula created with 25 pure flower and plant essences. The lightweight yet powerful cleanser gently lifts away dirt, excess oil and impurities whilst replenishing intense hydration to maintain a healthy scalp and hair environment. Abyssinian Oil smooths each strand for a sleek and polished finish.
98% naturally derived ingredients.
Silicone-free.
Massage Aveda Shampure Nurturing Shampoo onto your wet hair. Lather. Rinse thoroughly. Follow with Conditioner.
Water\Aqua\Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (Abyssinian) Seed Oil, Bixa Orellana (Annatto) Seed Extract, Glycerin, PEG-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (CI 75120) <ILN45473>.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 44 reviews
4 stars rating 8 reviews
3 stars rating 2 reviews
2 stars rating 0 reviews
1 stars rating 2 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Much prefer this.
I LOVE Aveda" Shampure " shampoo and conditioner. I have curly, not coily hair and find this leaves my hair feeling strong and nourished. I prefer this to Aveda "Be Curly " which seems too heavy for my curls and so would choose Shampure every time.
by Katie n the valley Verified Purchase
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Awful
I have always used Aveda pure shampoo. They have changed the ingredients, I am so glad I only purchased the small travel bottle, my hair looks lank and greasy with an awful film on it. Aveda change back this is awful, no longer my favorite everyday shampoo. Such a shame
by GLM11
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Aveda
This has made my hair bouncy and light I gave highlighted dry hair and finally something that helps! I’ve changed to Aveda products totally now. Dry Remedy and damage Remedy are also superb conditioners. I alternate with moisture and damage control. My hair looks great.
by Jax Verified Purchase
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Wonderful Shampoo!
I used this on the basis of a review by Sali Hughes; I am so glad I did. This shampoo suits my hair perfectly. Clean fresh fragrance. Brought my hair back to life. I used it on holiday for 2 weeks; it lifted all the build up in my hair and it shone beautifully.
by katesunshine27 Verified Purchase
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Fab
First time using this new type of shampure and I am very impressed - my hair is light, soft after each wash and haven’t felt like I needed to use a conditioner.
by VicB Verified Purchase
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Don’t waste your money
I love Aveda products I was using the cherry almond shampoo/conditioner and decided to go for a change. Well big mistake the shampoo left a kind of film on my hair that made it look greasy and had a weird feel to it. I went to the hairdressers the next day and she agreed with me, apparently the formula has been changed!
by Lfin23 Verified Purchase
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