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benefit’s newest sensation, the Roller Lash Mascara, is finally here to add some much-needed hook ‘n’ roll to your daily make-up regime! Holding for up to 12 hours, the black mascara will lift, separate and curl your eyelashes and give your eyes a more open and intense look.
With a patent-pending, lightweight brush that features a 30-degree curve and tiny hooks on the bristles, you can easily catch every lash. Lashes will appear more voluminous and their length will be increased, whilst the added ingredients of Provitamin B5 and Serin work to condition the hairs. So say goodbye to curlers or falsies and surrender yourself to the super-curling powers of benefit’s Roller Lash Mascara! – N.P.
Clinical results:
- 97% said it visibly lifts lashes*
- 87% said it gives long-lasting curl*
- 94% said eyes look more open*
*Consumer panel on 31 after 4 weeks
Aqua (Water), Paraffin, Polybutene, Cera Alba (Beeswax), Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Vp/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Aminomethyl Propanediol, 1,2-Hexanediol, Caprylyl Glycol, Silica, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Hydroxyethylcellulose, Panthenol, Butylene Glycol, Hydroxyacetophenone, Chlorphenesin, Pentylene Glycol, Tocopheryl Acetate, Algin, Serine, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. [+/- Ci 77499 (Iron Oxides)].
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

This item
benefit Roller Lash Lifting and Curling Mascara - Black 8.5g
€31.45
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Customer Reviews
5 stars rating 423 reviews
4 stars rating 67 reviews
3 stars rating 21 reviews
2 stars rating 12 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Beautiful lashes
I ha e tried numerous mascaras over the years and this one is by far my favourite. No smudging or clumps. Would definitely recommend
by MrsOpenAirEnd Verified Purchase
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Dissapointed
Really disappointed with this product, as it’s too clumpy. Real shame as love benefit products.
by DJK Verified Purchase
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My go to mascara
This has always been my favourite mascara, so I always buy it when I can. All of the benefit mascaras are great for volume and length but I particularly like the brush on this one for my eyelashes.
by Molls Verified Purchase
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Brilliant
Absolutely love this mascara have used it for a long time now & nothing compares to it , no need for lash curlers and can build such long lashes , this is one product I can’t live without now . Such a good price from look fantastic which is a bonus also .
by Kat Verified Purchase
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Best mascara
I love this mascara I have been using it for years - it’s the only one I can find that doesn’t flake
by Hughes88 Verified Purchase
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Fabulous
Love this mascara so much it’s doesn’t make my lashes clumpy it makes my lashes look long & luscious.
by mhars Verified Purchase
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The best
I have used so many mascaras over the years but this is the best out there !
by Lisa Verified Purchase
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Go-to mascara
I have tried hundreds of mascaras - this one ticks all the boxes for staying power, smooth application, lash lengthening as well as pretty pink packaging.
by Lilacat Verified Purchase
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Great mascara!
Love this mascara have used for a few months now! Would recommend!
by Jojo31 Verified Purchase
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My perfect mascara
Perfect for my thin, straight lashes. Makes them longer, thicker and gives a nice curl without making them look clumpy. Very happy, my go to mascara which I also bought as a gift for my mum and best friend- both love it.
by Anya Verified Purchase
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