BLEACH LONDON Cherry Cola Permanent Kit

Achieve a luminous pink purple finish with this expertly developed at-home colour kit by Alex Brownsell and her team of professional colourists. Designed to lighten and deposit colour in one step, the vegan formula combines salon-quality pigments with a custom-strength developing system to deliver multi-dimensional results with visible impact—even on darker hair.

Set Contents:

Lighten & Colour Cream
A dual-action formula that lifts and deposits colour simultaneously, creating a glossy pinky-purple tone without the need for bleach. Designed for even coverage, it works across all hair types while helping to blend greys for a seamless result.

Go Lighter Developing Lotion
Formulated to activate the colour system, the developing lotion ensures consistent lift and optimal colour payoff, enhancing depth, dimension and overall vibrancy.

Keep It Sealed Post-Colour Treatment
A conditioning treatment designed to help seal the hair cuticle post-colour. It works to lock in vibrancy while enhancing shine, leaving hair feeling silky-soft, smooth and polished.

Suitable for all hair types, the easy-to-apply, non-staining formula delivers long-lasting colour with a refined, salon-inspired finish.

1: Divide hair into 4 quarters & secure

2: Mix the Conditioner Colour tube & Colour Booster with the Go Lighter Developing Lotion

3:Take thin slices of hair & paint on the colour

4: Coat every strand

5: Leave colour on according to instructions provided

6: Wash out the colour & shampoo

7: Apply Seal The Deal Conditioner

Colour Booster: 3 ml /  0.1 fl. oz.: Aqua (Water), Basic Red 51, Hydroxyethylcellulose, Sodium Benzoate, Citric Acid.

Go Lighter Developing Lotion 30 Vol | 9% 60 ml / 2.03 fl. Oz: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.

Keep It Sealed Conditioner 20 ml / 0.68 fl. Oz: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

CAUTION:Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary ‘black henna’ tattoos may increase your risk of allergy. Do not colour your hair if: you have a rash on your face or sensitive, irritated and damaged scalp, you have ever experienced any reaction after colouring your hair, you have experienced a reaction to a temporary ‘black henna’ tattoo in the past. For external use only. Avoid contact with eyes. If product gets into eyes, rinse with water immediately. Wear suitable gloves. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. Conduct an allergy test 48 hours before each use of this product. Using a cotton swab, apply a thin layer of product to a 1 cm2 (⅜ in2)area inside the elbow. Do not cover or disturb for 45 minutes. Avoid contact with clothes. Rinse off with lukewarm water after 45 minutes. If any reaction occurs during the processing time or following 48 hours, do not use this product. Do not use the product to dye eyelashes or eyebrows; to do so may cause blindness.

Bleach LondonUnit 1Cassia BuildingHackney RoadE2 8JE

ella.brady@bleachlondon.com