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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Color Wow Root Cover Up - Platinum 2.1g
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Customer Reviews
5 stars rating 193 reviews
4 stars rating 88 reviews
3 stars rating 42 reviews
2 stars rating 23 reviews
1 stars rating 27 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Decent root cover
Fairly good cover though not as good as I expected compared to the one I used to use which was brilliant but discontinued, found this one needed a bit more application to completely cover greys, does work though, and I do like the brush with the two options for spot and wider coverage ( I have very dark brown/ black hair with some greys and used the black one)
by SJ Verified Purchase
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Hair powder
Brought second time it covers the greys when touch up is required so u don't have to dye hair lasts till I wash it out
by Ak Verified Purchase
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This works!
Like other reviewers I found you need to apply a fair bit of this to cover up the greys. But it has great staying power so doesn't need a lot of touch ups. A lot easier to control the coverage around the hairline than sprays too
by Tracy Verified Purchase
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Works but…
It works but, you have to load up the brush with a lot of product to get coverage on those wretched ‘sparkly’ roots.
by Lucy Verified Purchase
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The best root powder
This root powder really helps fill out the hair line and centre parting easily! It can be transferable to be sure to get with hairspray and avoid touching hair where it’s applied as it will transfer to fingers! Very easy to use and lasts ages too
by T
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Mixed results
This works well if you have gaps of hair in your scalp and around your hairline but I find it does nothing to hide greys. Also packaging is over the top for the amount you get. I think I will look for cheaper alternatives next time
by Jessica Verified Purchase
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Poor
I love most colourwow products so was really eager to try this instead of using my usual L'Oréal spray root cover but unfortunately was very disappointed by this. It's really hard and time consuming to get any sort of cover and unlike the spray ones only lasts a day so needs reapplying everyday. May aswell just use a brown eyeshadow.
by Jane Verified Purchase
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So impressed
My hairdresser let me down on an already overdue highlights appointment, thought I’d try this to tide me over, wow works so well and is a total game changer
by Jennifer Verified Purchase
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Colour wow root cover up
Used other cover ups previously to hide the grey hairs but this one is the best I’ve used so far. Def worth reading the instructions as you have to hold your hair tight whilst pressing the powder into it but works fantastically well!
by Michelle Verified Purchase
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Buildable coverage
I was initially disappointed with this product as felt it didn't provide great coverage of greys. However, with a bit of practice I soon realised that it's buildable and leaves a more blended and natural finish that the root cover up sprays that I'd previously use. Brush applicator makes it easy to apply It is pricey for what it is though but much prefer it to the sprays
by Saffi Verified Purchase
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