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OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
€32.95
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Customer Reviews
5 stars rating 262 reviews
4 stars rating 58 reviews
3 stars rating 26 reviews
2 stars rating 15 reviews
1 stars rating 6 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Mixed feelings
I bought this as an olaplex obsessed bleached blonde. Historically I’ve tried every purple shampoo on the market and found they stripped my hair making it dry and straw like. I expected this to be different but was let down. However mixed with the olaplex conditioned as part of the routine it’s okay.
by Charlotte Verified Purchase
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Love it
Love this shampoo! The best shampoos for blonde I have used , realky works toning thre brassy colours !
by Lesley Verified Purchase
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Best purple shampoo
Tried so many purple shampoos and this is by far the best, hair feels amazing after and not like straw which I’ve found with other brands. Really does take the brassy tones out too
by Lauryn Verified Purchase
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Best purple shampoo
Best purple shampoo I have used and I have used many. Really does work and makes your hair soft afterwards not straw like. Would recommend.
by Lauryn Verified Purchase
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Best purple shampoo
Best purple shampoo I have bought does not dry your hair out takes all brassy tones out definitely buy again
by Tracey Verified Purchase
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Makes blonde dull
Wish I never bought this. It ruined the colour of my hair - made it dull and grey looking
by Jacqueline Verified Purchase
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It’s good
I got brought this from my partner abs I use special shampoo anyway that’s amazing but I wanted to try this well I have the blue shampoo and number 5 conditioner well I brought most of it now and when I done the routine my hair felt amazing I will say but the blue shampoo it says don’t need alot but u do it get it to leather then because it’s so pigmented and I’ve had to use a bit more my hair comes out very dark and my hair still fuzzy after it all and the serum but it’s only second time using it I will give it a bit longer as I do like I definitely recommend it x
by Scott Verified Purchase
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Definitely purple but does not foam
I've been using the regular range for years and love it, this one I'm 50/50. Very dark purple, works very well at keeping brassiness at bay however: it stains hands and nails and everything it touches and, crucially: it doesn't foam, you need to pre wash with some other shampoo otherwise you'll need the whole bottle. For the price and from Olaplex, I expected better.
by Elena Verified Purchase
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The best
For bleach damaged hair this product is a saviour. Doesn’t dry the hair out and fits in well with the normal Olaplex shampoo & conditioner routine. You’ll definitely want to wear gloves when using or be prepared to scrub as it does stain your hands especially the nails!
by Katy Verified Purchase
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It’s okay
I love olaplex so thought I would give this a go however I found it quite drying on the hair. Once blow dried I used a lot of oil which seemed to help however not as good as the normal shampoo. Leaves your hands and nails stained too.
by Becky Verified Purchase
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