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OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
€32.95
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Customer Reviews
5 stars rating 262 reviews
4 stars rating 58 reviews
3 stars rating 26 reviews
2 stars rating 15 reviews
1 stars rating 6 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Really impressed
I'm not one for reviews but I had to do one on this, I've been dying my hair blonde every 4 weeks for over 20 years, I get quite a bit of yellowing around week 3, tried every siver shampoo under the sun, they all left my hair an ashy dull tone regardless of left on 2 mins or 15 mins, I decided to try this and I'm absolutely amazed, I was a tad scared as my hair is very porous so only left it on 2 mins 1st time, then went to 5 mins 2nd time & it leaves my hair icy white, no Ash near it, if you like the ashy look you'll defo get that if you leave it longer, I'm so impressed with this, the yellow dissappears, its pricey but worth it as il only use it once a week so it'll last months, if you struggle like me with yellowing then definitely try it.
by Marilynne Verified Purchase
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Shampoo
Right guys this olaplex is ok but definitely not amazing like I thought
by Emma Verified Purchase
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incredible!
I'm a bit wary of some purple shampoo's as I prefer a 'bright' blonde, wheras some can leave a dull ashy tone. This refreshed and brightened my hair- giving it that 'back from holiday' look. The only downside is it stains your hands and nails like crazy! probably best to wear gloves.
by Kirsty
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It actually works!!
I was skeptical to this purple shampoo as having highlighted my hair over a year ago I have tried so many recommended purple shampoos and never found the one for me! This shampoo leaves me feeling as if I have just been to the salon for my toner, it lifted and cooled my blonde perfectly even being left for a minimal amount of time! Obsessed.
by Niamh
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Purple shampoo
Having had highlights, I bought this to enhance the blonde and it is very good. The colour is very dark, can get messy when shampooing but well worth it.
by Tracey Verified Purchase
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Purple shampoo
Absolutely love the olaplex range and the purple shampoo didn’t disappoint. Hair feels like silk after use
by Jennifer Verified Purchase
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Amazing product
Amazing product, my hair feels so healthy and it keeps the blonde colour staying nice and fresh
by Lauren Verified Purchase
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My perfect shampoo
Love this shampoo other shampoos seem to give my hair a purple colour but this one is just perfect.
by Judith Verified Purchase
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Love this
Absolutely love this after the first wash made my hair instantly lighter and so much softer and also added a lovely shine too highly recommend 👌👍❤️
by Sophie Verified Purchase
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Olaplex No 4p toner
Used this twice so far and is lovely and thick so don't need lots of it. Has definitely toned down and brassy bits in my hair. Would definitely recommend this
by Rachael Verified Purchase
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