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OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 269 reviews
4 stars rating 60 reviews
3 stars rating 26 reviews
2 stars rating 15 reviews
1 stars rating 7 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Best purple shampoo I have found!
Really liked this, Its gentle enough to use every time I wash my hair and keeps the colour great. I have to wash my hands immediately after use otherwise my hands and nails get stained
by Claire Verified Purchase
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LOVE!
Great for my bleached hair! The only purple shampoo me and my sister use!
by Sophie Verified Purchase
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The best purple shampoo
I always come back to this. It’s the absolutely best purple shampoo and completely knocks out any brassiness and cools your tone. Perfect on my bleached hair between colours and used twice a week
by Emma Verified Purchase
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Toner
Great product use once a week for great results.
by Adele Verified Purchase
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Not happy
The purple colour stained my hands. It didn't lather well on my hair.
by Joan Verified Purchase
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Works
I brought this after going blonde and my hairdresser recommended a toner shampoo. I only use this once a week but it works, my hair is less brassy. I’ve just ordered the conditioner to match
by Kelly Verified Purchase
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Lasts forever, brightens up hair
Gives my hair so much life, I only use this every other wash but it lasts forever! Perfect to brighten your hair when its feelings dull!
by Stephanie Verified Purchase
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Amazing purple shampoo
Lasts so long. I’ve been using the bottle for 2 months. Very good and doesn’t make hair dry
by Id Verified Purchase
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Amazing
Makes my blonde hair pop, I notice a difference if I don’t use this now. Makes the colour so much nicer like a brighter blonde rather than dull
by Annalise Verified Purchase
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Keeps my blonde blonde
I have highlighted hair and go around 10 weeks between colours. I use this once a fortnight about a month after having fresh colour and it really helps keep my highlights fresh.
by Jo Verified Purchase
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