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OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 269 reviews
4 stars rating 60 reviews
3 stars rating 26 reviews
2 stars rating 15 reviews
1 stars rating 7 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Can never go wrong with Olaplex
Just like every Olaplex product that i've tried, this one is amazing. It tones my hair just the right amount and makes my blonde look fresh again.
by Desiree Verified Purchase
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Best toning shampoo around
My hairdresser used this on my hair and recommended I use it when my blonde needs toning between visits. I recommend wearing gloves as you can end up with purple hands if you’re not careful. It’s great!
by Stacey Verified Purchase
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Love olaplex but do not recommendi
love olaplex normal shampoo but this is awful. Struggle to get a lather and I find it really drying. Had it months and hardly used any. Would not buy again.
by katie Verified Purchase
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Stains everything
Leaves stains to your skin hairline/hands Very messy to use hard to clean off the bathroom
by Jade Verified Purchase
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Love
This really has made my blonde less brassy and more blonde I love it
by vikki Verified Purchase
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Bright blonde!
Lovely purple shampoo that does a good job of brightening highlights. I do find it can dry out my hair though, so ensure to condition well and maybe use a good conditioning mask following use. Doesn’t lather very well so I find I need a lot of product to cover my long hair, but the results are great.
by Jen Verified Purchase
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Drying
Wanted to love this as I like the brand but it made my hair very dry. Much prefer Kérastase blond violet mask
by Jo Verified Purchase
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Great! Last a long time too
A small amount goes a long way - great for blonde hair
by Magdalena Verified Purchase
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Olaplex Shampoo
Olaplex is one of my favourite shampoos, only use it once a week and really tones your hair. Great product and coverage and well worth the money.
by Adele Verified Purchase
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No more brass tones
Really helps keep my blonde hair looking good I only use once a month so last a long time
by Stephanie Verified Purchase
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