In stock | Usually dispatched within 24 hours
OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
This item
Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
€32.95
Other Customers Bought
45
€32.95
604
RRP: €32.95Current price: €26.45
723
€32.95
1608
RRP: €65.45Current price: €48.95
163
RRP: €32.95Current price: €26.45
2739
RRP: €32.95Current price: €26.45
Customer Reviews
5 stars rating 264 reviews
4 stars rating 60 reviews
3 stars rating 26 reviews
2 stars rating 15 reviews
1 stars rating 7 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Bright blonde!
Lovely purple shampoo that does a good job of brightening highlights. I do find it can dry out my hair though, so ensure to condition well and maybe use a good conditioning mask following use. Doesn’t lather very well so I find I need a lot of product to cover my long hair, but the results are great.
by Jen Verified Purchase
Was this helpful?
Drying
Wanted to love this as I like the brand but it made my hair very dry. Much prefer Kérastase blond violet mask
by Jo Verified Purchase
Was this helpful?
Great! Last a long time too
A small amount goes a long way - great for blonde hair
by Magdalena Verified Purchase
Was this helpful?
Olaplex Shampoo
Olaplex is one of my favourite shampoos, only use it once a week and really tones your hair. Great product and coverage and well worth the money.
by Adele Verified Purchase
Was this helpful?
No more brass tones
Really helps keep my blonde hair looking good I only use once a month so last a long time
by Stephanie Verified Purchase
Was this helpful?
Stains hands!
Not the best toning shampoo! Not worth the money.
by Lindsay Verified Purchase
Was this helpful?
Blonde enhancer
Really eash to use works well and makes your colour look gd
by Amanda Verified Purchase
Was this helpful?
Strongest purple shampoo
This has to be the strongest purple shampoo I’ve ever used. Used it one night and everyone the next day asked if I had my hair touched up and redyed. Brightens everything up and refreshes old blonde.
by Amber Verified Purchase
Was this helpful?
Great
Love this product only use every couple of weeks but does the job,
by Clare Verified Purchase
Was this helpful?
Brightens blonde like no other
I’ve used a few purple shampoos over the years but nothing brightens my blonde hair like this one. It’s super-strength! I use this once a week and leave it on for a couple of minutes. It makes such a noticeable difference and is worth the more expensive price tag. Word of warning though, this will stain your hands and take a few washes to get them back to normal if you don’t use gloves. That alone shows how powerful this is!
by JBee Verified Purchase
Was this helpful?