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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 126 reviews
4 stars rating 27 reviews
3 stars rating 10 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Not that good
I bought this primer especially to use with Naked eye palette. After 3 hours I don’t see any color on my eyelids, its hidden in wrinkles. But it works better with other (Loreal) palette. My eyelids become oily (or moist) after 3-4 hours and there were better primers which helped shadows to stay in place longer.
by Ieshuanna Verified Purchase
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Fantastic
The best eyeshadow primer, tried others, they pale into insignificance. Great product.
by Oggle Verified Purchase
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It works!
Good results. Helps my eye make up stay put!
by DeeDee Verified Purchase
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Pretty nifty
So the primer on it's own is extremely subtle unless layered. However when applying eyeshadownit makes it so much easier somehow and quicker so I am impressed and will try other colours in the future. I don't find any issue with the applicator. I tend to blend it put with my finger once a splodge has been put on at the centre of the lid.
by Naise22 Verified Purchase
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Fantastic
This is an excellent product. Eyeshadow stays on all day and night keeps the true colour of the shadow too.
by Mónika Verified Purchase
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Love the product - hate the applicator
Amazing primer - really does keep make up on your lids and crease free for hours - even on very oily skin. My only bug-bear is the doe foot applicator - I hate it! It's too fine & hard and when I first got mine it was scratchy. Would be so much better if it was a brush or simply a 'squeeze out' tube.
by EastMidsGirl
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No smudge
Perfect for smudge proof makeup all day. I normally fond my eye makeup ends up smudged in the crease or faded but with this it keeps my eyes looking perfect
by Emeraldlite Verified Purchase
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Best primer
This in shade sin- cant live without!
by S Verified Purchase
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Makes eyeshadows pop!
The primer potion in Caffeine is fantastic as it creates a smooth base for eyeshadow and prevents creasing. I still like and use the original primer potion, but the best thing about the Caffeine shade of eye primer v’s the original is that it makes eyeshadows stand out much more, especially the warm neutral shades. The doe foot applicator makes it easy to apply the product where you want it. A little goes a long way and it looks best when smoothed out gently with your finger or a brush. I would definitely recommend.
by LondonChic Verified Purchase
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Amazing
This is an excellent product. Eyeshadow stays on all day and night keeps the true colour of the shadow too. Will definitely reorder.
by Lyn Verified Purchase
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