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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
This item
Urban Decay Eyeshadow Primer Potion - Original
€24.45
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RRP: €44.95Current price: €35.95
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Customer Reviews
5 stars rating 126 reviews
4 stars rating 27 reviews
3 stars rating 10 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Pleased
I bought this as I was very disappointed with another brand that I had bought. This is so much better. So easy to apply and primed my eyelids perfectly.
by Sue Verified Purchase
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Best eye primer
This is a staple item in my collection that I have used for years - can't be without!!
by Erin Verified Purchase
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Ok
I might have particularly oily eyelids, but they don’t completely prevent creasing.
by Miho Verified Purchase
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Poor
I’m so upset with this product! I wanted to love it, it’s virtually impossible to lay any eyeshadow on top of it, try to blend and it just comes off altogether
by Tanya Verified Purchase
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Insane
I would be lost without this in my makeup routine. It is such an amazing base for eyeshadow and colours are much more vibrant with this product - helps keep the eye look fresh all day!
by Hannah Verified Purchase
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Saviour for oily lids
I’ve used this daily for over 10 years and I use it on every makeup client too. The best eye primer for oily lids, ensuring eyeshadow doesn’t crease or fade for at least 8 hours. I’ll forever repurchase this.
by Leah Verified Purchase
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Fab product
This is a great eye primer keeps my eye make up looking fresh all day and doesn’t come off until I remove . Last a long time as only a tiny amount needed
by Lesley Verified Purchase
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Perfect primer
Excellent primer - it keeps my eyeshadow in place all day, with no creasing. You can apply shadow practically instantly, no need to wait for drying down! I’ve tried other primers but none come close to UD. I have sensitive eyes, and have never had any issue with irritation from this primer.
by daniela Verified Purchase
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The best
Always a repurchase because it works so well
by KT2024 Verified Purchase
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Good
Haven’t tried many brands but heard good things about this one
by Ginny Verified Purchase
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