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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 126 reviews
4 stars rating 27 reviews
3 stars rating 10 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Best primer
Best shadow primer I’ve used, goes on easy and stays put all day
by Natalie Verified Purchase
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The best primer!
This is the only primer I use and it helps my eyeliner stay on all day even on windy days with my eyes watering. The only issue is sometimes it’s hard to get all the product out nearing the end due to the shape.
by Jodie Verified Purchase
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Excellent
Goes on lovely and keeps eyeshadow crease free and fresh all day!
by DONNA Verified Purchase
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Will repurchase
My eyeshadow or foundation always creases after sometime on the eyelids. However after using this base, it doesn’t crease it and it helps my makeup last much longer! It’s very easy to apply and you can build up the product. However the only negative feedback is that it’s not the most cheapest base out there and it’s quite expensive compared to other brands. I’ll try NYX next time and see if it has the same effect as this one, and if not, I’ll stick to the Urban Decay.
by Jasmina Verified Purchase
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Highly recommend
This is a great primer and keeps my eyeshadow in place all day
by Emma Verified Purchase
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Prefer it to original
Eyeshadow lasts so much longer without creasing and I love the extra shimmer of this one
by Joanna Verified Purchase
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Urban
Not what a was expecting bit sticky as well will go back to old one
by Tamla Verified Purchase
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Okayish
My eyeshadow did stay on but 3stars because I had to put the wand 8n a few times as it only dispensed a tiny bit at a time
by nashia Verified Purchase
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Decent primer but wouldn't buy again
I do like this primer but I preferred the 'Eden' shade from this range. Seemed to provide a better base for my eye makeup. That said, this is a lightweight primer and great for less heavy makeup days
by Mairead Verified Purchase
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Eyeshadow Primer
Received a travel size tube of this a few years back in an advent calendar and have loved it ever since. It goes on beautifully and keeps your eye shadow looking perfect all day/night!
by Jo Verified Purchase
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