Wella Professionals Color Fresh Semi-Permanent Colour - 7/44 Medium Intense Red Blonde 75ml

A semi-permanent colour with acidic pH value, Wella Color Fresh Medium Intense Red Blonde 7.44 blends grey/white hair by up to 40%. The new formulation lasts up to 35% longer for fabulous colour results and intensive shine.

Wella Color Fresh Medium Intense Red Blonde 7.44, which lasts up to 10 shampoos, helps you achieve gentle colour effects, refresh your permanent colour and level out uneven tones. With no ammonia or peroxide Color Fresh is gentle on your hair; it washes out evenly and completely and may be used directly after perming.

Directions of use:

• Wearing suitable gloves apply colour directly from the bottle.
• Apply colour evenly to your hair, working through lengths and ends to ensure even distribution.
• Comb through.
• Depending on the condition and desired colour intensity leave to develop for approximately 20 minutes.
• A more intense colour result may be achieved with added heat and by increasing the development time.
• After development, emulsify with warm water and then rinse thoroughly.
• Style as usual.

• Shampoo and towel dry the hair.
• Wearing suitable gloves, apply colour directly from the bottle.
• Apply colour evenly to the hair, working through lengths and ends to ensure even distribution.
• ​Comb through.
• After development, emulsify with warm water then rinse the hair thoroughly.
• Style as usual.