Aveda Pure Plant Blue Malva Shampoo 1000ml

The best shampoo I have ever tried for my very shiny, silky, soft, grey hair. I will never buy anything else now.

This is a great buy for the best shampoo I have found for my white fine hair, it keeps it from yellowing and gives it a lovely shine

I love this shampoo, i colour my hair and find i don't need to condition my hair afterwards as this product isn't harsh at all

I have used this shampoo for 15 years at least. It tones down my blond hair and brightens up my roots. I have thin hair but lots of it and my hair tends to be v dry at the bottom and greasy the top. It evens all of that out and doesn't weigh it down. I can leave my hair for 4 days without washing it. 5 if i get the conditioner right. Anyway i love this shampoo, its fab for texture and tone.

Cannot understand these great reviews! This Blue Malva shampoo and conditioner is simply awful. By far the worst I’ve used. The price point is ridiculous for the lack of result. Not only does it do NOTHING for my highlighted natural blonde hair, it actually actively makes the colour worse! After first use my highlights were dull and hair was really dry. Even when I piled the conditioner on I couldn’t get my brush though it. I should clarify that my hair has always been manageable and neither dry nor greasy, just luckily have shiny and soft hair so I was really shocked that a product had actually given me problems! I tried to keep using it because you can (ridiculously enough) only buy the huge bottles (what a scam), but I had to give it away to a friend because it was making my hair so lustreless. My friend hates it too so she’s using it as shower gel - lol -Waste of money or what? Smell is lovely like all Aveda products, that’s what it gets one star for. Huge BOOOO to blue malva, would not recommend if you’re blonde. 

Only my second time purchasing this shampoo because it’s 1000ml - my first bottle has lasted me over 9 months, so it saves a lot more plastic than buying multiple smaller sized bottles! I have never coloured my hair, but this shampoo still does an amazing job of brightening my natural blonde. It smells divine and my hair has never felt healthier. I use the Aveda Shampure Nurturing Conditioner 1000ml after shampooing, which I love with equal measure. 

I have been using this for 2 weeks now and love it. You only need a tiny bit so the giant bottle will last ages. It makes my hair feel so soft (I think you need the conditioner too though) and the it has brightened my blonde hair lots. Great product! 

Great shampoo from Aveda! Lovely glossy hair after using. Brightens grey hair beautifully.

Have used Blue Malva for many years, it quickly removes any brassiness in my hair whilst caring for it, leaving my hair soft. Now I have found Lookfantastic I can indulge my hair with various Aveda treatments

My wife loves this will not use anything else on her hair Aveda is 5 star for us