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Discover the fun yet powerful products of Benefit Cosmetics - brightly packaged, proving that cosmetics don't have to be serious to be seriously good.

Founded in 1976, Benefit Cosmetics started life as an affordable boutique specialising in creating 'fake-it' products that combine low price tags with effective formulations that mimic the action of big brand cosmetics. The Benefit Cosmetics motto is 'laughter is the best cosmetic', and this ethos runs through every product in the Benefit range.

The first Benefit product was a blush and liptint called Rose Tint, which has since been renamedBenetint. Today,Benetintremains the company's best-selling product, since selling over 10 million bottles globally. Some of Benefit’s other iconic products, like theHoola Bronzer, High Beam, andThey’reReal!, have reached cult status for their effective results.

For those who want affordable makeup that's just as fun as it is effective, browse our range of popular Benefit cosmetics online today.

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