I was disappointed with this! Love B+B and I’m sure I’ve used this in the past but when I was using this again more recently I found it didn’t really smooth out my hair and I have other products that work better! Really easy to use too much so will last for ages which isn’t ideal when you don’t get on with it! Won’t buy again 

This has been a staple in my hair routine for the last 2 years I absolutely love it gives me the look I’ve been wanting with my hair 

Really like this, made my hair feel nice and sleek

I have menopausal hair which is very hard to style also became a lot thinner. This is best hair product Iv used and Iv tried loads. It keeps style straight but is light so doesn’t weigh down my hair and my hair feels like hair. Iv tried some of the other ones bumble and bumble do but not as good as this one highly recommend if you want a sleek straight blow dry

Transforms your dry, unruly mess of an hair to silky, shiny strands that you wanna touch 24/7. Totally amazing!

This product is excellent and very good at keeping your hair straight

Not so sure about this one, maybe would see more benefit if my hair was curly instead of wavy. Made my hair feel quite heavy.

I've been using this product off and on for the past 12 years. It just works, it does exactly what it says on the packaging. I've tried many similar products (including the new B&B blow dry products), and none of them are as good as this. It's pricy, but a little goes a long way. It says it's heat activated, but I find on days I don't blow dry (I have wavy hair, with loads of volume that always needs something) it does eliminate frizz and keep my hair slicked back without having to use heat.

This is THE BEST straightening balm ever - and believe me I've tried them all. And it smells great too. My hair stays free from waves and frizz for 2-3 days. You only need a very small amount so it lasts for ages too.

i have tried loads of staighting balms this one is the best by miles and keeps my hair staight will keep buying