Lashes That Elevate Every Look
Discover a wide selection of mascaras and elevate your eyes with volume and lift.
No glam makeup look is complete without mascara. Whether you’re looking to add some volume and thickness to sparse lashes, or you want to give eyes some much-needed lift and curl - with hundreds of wands and formulas available we have everything you need to achieve flawlessly fluttery lashes. You’ll find an array of colours from brown mascara to blue mascara, white mascara and clear mascara. And we’ve even got tubing mascara for fab fluttery lashes.
Finding the right formula for you is essential when choosing the perfect mascara. Choose from the best waterproof mascara or high performing lightweight lash-enhancers enriched with nourishing ingredients and discover your perfect mascara match.
What is tubing mascara?
Tubing mascara is a game-changing lash product that wraps each individual lash in tiny polymer 'tubes'. Unlike traditional mascaras that simply coat lashes, tubing formulas create a smudge-proof, long-lasting finish that won't budge until you're ready to remove it. The best part? It comes off easily with just warm water - no makeup remover needed! Perfect for those who want fuss-free, flake-free lashes that last all day
How to remove waterproof mascara?
Removing waterproof mascara doesn't have to be a struggle! Start by using an oil-based makeup remover or micellar water specifically formulated for waterproof makeup. Gently press a cotton pad soaked in the remover against your lashes for a few seconds to dissolve the mascara. Then, softly wipe downwards to remove. For stubborn remnants, use a clean cotton bud dipped in remover to target specific areas. Always be gentle to avoid damaging your lashes. Follow up with your regular cleansing routine to ensure all traces are gone, leaving your lashes clean and ready for their next glamorous look.
How to stop mascara from smudging under eyes?
Start by prepping your lashes with a good lash primer to create a smooth base. Opt for a high-quality, long-wearing or waterproof mascara formula that's less likely to transfer. When applying, focus on the roots of your lashes and avoid overloading the tips. Let each coat dry completely before adding another. For extra protection, dust a bit of translucent powder under your eyes before and after mascara application.
