Restore strong, luscious locks with Fudge Clean Blonde Damage Rewind Shampoo; a rejuvenating formula that utilises violet pigments and nourishing proteins for salon-worthy results with every wash.
Fortified with innovative HairGuard™ and Opti-PLEX™ technologies, the lightweight shampoo expertly eliminates impurities and product build-up, whilst smoothing and repairing damaged hair from root to tip. Ideal for blonde hair that has undergone frequent bleaching, colouring and heat styling, it helps to remove unwanted brassy, yellow tones for tresses that feel soft and fresh with healthy radiance.
Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 103 reviews
4 stars rating 17 reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Does what it says on the tin!
Having carefully read reviews I chose this purple shampoo for my ice blonde toned hair and it does not disappoint. The colour has kept really well, condition remained good and despite regular use (twice a week) it has not left any purple tones but removed any yellow. Great shampoo!
by Marie Verified Purchase
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Does the Job
Amazing shampoo, gets rid of any yellow tones. Don't leave on any longer than 5 mins as it can leave some lilac in there.
by Channing Verified Purchase
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Good for damaged hair
I’ve tried a lot of purple shampoos (I have had bleached hair for many years). This shampoo I’ve found is the best at brightening my blonde without drying it out. I also find some purple shampoos make my hair dull, but this makes it bright and gets rid of any brassy tones.
by Sophie Verified Purchase
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Lovely
Lovely product, makes hair feel nice when using it, which is rare for purple shampoo products and it does a good job of removing brassiness, only down side is it stains your hands purple
by Sian Verified Purchase
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Turned my hair a purple tinge
Tried this shampoo after a home hair fye made my hair look a yellowy-orange colour and thought that it may help. It turned my hair a purple tinge... it went in the bin after one use.
by anna Verified Purchase
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My favourite
Such a fab shampoo! Beautiful tone and leaves my hair feeling lovely
by Gemma Verified Purchase
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Bleached hair
My bleached blonde hair does tend to go yellow after a while and this always knocks the brassiness out. Doesn’t seem as strong as the last bottle I had though
by michelle Verified Purchase
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Perfect
This is the most powerful purple toner that I found so far for blonde hair. I like a little purplish grey tone to my hair
by Diane Verified Purchase
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Love
Love this sulphate free version. Does mot dry oit my hair. I like to dilute this with a clear shampoo so that it doesn't apply 0atchy.
by Lauren Verified Purchase
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Love this stuff
Absolutely love this shampoo! Doesn’t dry my hair out and makes my blonde brighter! Can’t recommend it enough!
by Jess Verified Purchase
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