Restore strong, luscious locks with Fudge Clean Blonde Damage Rewind Shampoo; a rejuvenating formula that utilises violet pigments and nourishing proteins for salon-worthy results with every wash.
Fortified with innovative HairGuard™ and Opti-PLEX™ technologies, the lightweight shampoo expertly eliminates impurities and product build-up, whilst smoothing and repairing damaged hair from root to tip. Ideal for blonde hair that has undergone frequent bleaching, colouring and heat styling, it helps to remove unwanted brassy, yellow tones for tresses that feel soft and fresh with healthy radiance.
Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 103 reviews
4 stars rating 17 reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Best about by far.
I’ve ventured from blonde to copper, to brown and back again and this stuff really is the best. Lightens any brassy tones, does not trash your hair, smells great and just does the job.
by Sophia Verified Purchase
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Better and cheaper alternatives out there
I have tried a number of different purple shampoos over the years and I don't rate this up there with the best. It's expensive for the amount you get and the effect doesn't last.
by Alison Verified Purchase
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Blonde hair shampoo
Such a good shampoo for keeping the brassy tones away from blonde hair I use this one a month or when needed to refresh my hair and it’s perfect!
by Hollie Verified Purchase
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The best purple shampoo
Highly pigmented, have tried other brands and always come back to this one. Smells amazing.
by Catrina Verified Purchase
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The best purple toning shampoo
This is by far the best purple toning shampoo. It doesn’t make my hair feel dry like all the other toning shampoos and it packs a punch too. Removes any traces of yellow or brassy tones and leaves my hair beautifully ashy. You only need to use a little bit and it works very quickly too. Be warned - wear gloves unless you want to tone your fingers and nails too haha!
by Catherine Verified Purchase
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better than the original
Damage rewind is much better than the original, doesn't dry my hair out. I only use it once or twice a week, sometimes even less. I find that my colour lasts longer as doesn't go all brassy.
by Zoe Verified Purchase
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Don’t use any other!
Have used this for years and will continue to buy! Won’t use any other purple shampoo!
by Lacey Verified Purchase
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Fudge Clean Blonde Damage Rewind Shampoo
Fantastic product for keeping brassy tones away and does not dry hair out. Best one I have used and will purchase again.
by Ali Verified Purchase
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Recommend!
This was suggested to me by my hair dresser and it does not disappoint!! Love the way my hair looks after using,
by Lucy Verified Purchase
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Great
Bought this for my daughter and she says it is a fantastic product. Fast delivery as always
by Dawn Verified Purchase
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