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OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 264 reviews
4 stars rating 60 reviews
3 stars rating 26 reviews
2 stars rating 15 reviews
1 stars rating 7 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Brighter blonde
I’ve bought a few purple shampoos and find they dry your hair out. This one doesn’t. Leaves my hair as soft as the original olaplex and keeps my blonde from looking brassy.
by Ashleigh Verified Purchase
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Great product
Love this brand. I use this product once a week alongside the normal shampoo. Keeps highlights looking lovely 😍
by DEBRA Verified Purchase
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so good
this works so well and so quickly, just have to make sure you don’t leave it on for longer than recommended
by scarlett Verified Purchase
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Brilliant product
Was sceptical because of some reviews but can’t fault it. Really toned my hair well and you only need to use a little bit. Really noticed the difference.
by Alex Verified Purchase
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Best purple shampoo around
I’ve tried them ALL, this is less damaging and gives a better final colour result, no purple tones, just whiter. Recommend spending the extra on this.
by Rebecca Verified Purchase
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Nice
Nice with the conditioner for a once a week shampoo to leave the blonde or grey tones looking and feeling less dull
by Sarah Verified Purchase
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The best!
Very very good toner shampoo! It’s my absolute favourite so far! It works quickly, doesn’t ruin my hair and smells good too! Will be buying more from the olaplex range.
by Aimee Verified Purchase
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Love!
Great toning shampoo. As with all olaplex products leaves your hair really soft.
by Natasha Verified Purchase
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Best purple shampoo
Doesn’t dry your hair out, removes all brassy tones and smells lovely. It will stain your hands a bit tho but worth it for the nice blonde
by Jade Verified Purchase
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Love it!
I love this product. It really helps keep my silver toner alive. The reason I’ve only given 4 stars is because as with all olaplex products it’s quite pricey. I usually wait for an offer. It is a favourite product of mine though as I find it less drying than other purple shampoo’s. I would definitely recommend this product if you’re looking to brighten your hair but don’t over use it as it can have the opposite effect.
by Verity Verified Purchase
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