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OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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€32.95
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Customer Reviews
5 stars rating 264 reviews
4 stars rating 60 reviews
3 stars rating 26 reviews
2 stars rating 15 reviews
1 stars rating 7 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Toner
Works great on my hair and makes it so soft to
by Clare Verified Purchase
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Loooooove it
BEST toning shampoo EVER! I've been using different brands for the last few years, and nothing compares to this. It only takes a few minutes to do the job, and a little goes a long way. Doesn't dry the hair like other products and the the yellow tones are gone after the first use. I will continue using this x
by DragotaAlly Verified Purchase
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Great purple shampoo
Recommended to me by a high end hair stylist and does the trick to get rid of brassy tones on highlighted hair. Make sure not to leave on longer than 1 minute as can make hair silvery!
by A Verified Purchase
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Super pigmented
Great shampoo, very pigmented so I only leave this on for a couple of minutes. Perfect if you are looking for a silver ash tone.
by Rebecca Verified Purchase
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Great toner
Really good toner to remove any grassiness from blonde hair
by June Verified Purchase
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Not what I thought it would be
Had super high hopes for this after reading the reviews on here and through google and it just gives my hair a really patchy uneven tone. I’ve stopped using it and I’m using a different one now quite annoying because of how much it costs.
by Sara Verified Purchase
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Fantastic product
My daughter loves this product- enhances her colour and leaves her hair feeling soft and healthy
by AliT Verified Purchase
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Best purple shampoo
My go to with my blonde hair and really makes it less brassy
by Rachael Verified Purchase
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It really works!!
This is the only purple treatment I have found to actually work! There’s a visible difference to my highlights after every use, the colour is so much brighter and less brassy. Also makes my hair feel lovely and smooth. Definitely one of my favourite olaplex products!
by Hollie Verified Purchase
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Amazing results!!
Blown away by the results of Olaplex purple shampoo!! I don’t and won’t use anything else
by Katie Verified Purchase
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