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OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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€32.95
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Customer Reviews
5 stars rating 262 reviews
4 stars rating 59 reviews
3 stars rating 26 reviews
2 stars rating 15 reviews
1 stars rating 6 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Olaplex
The best ever shampoo for blonde hair xx
by Tracy Verified Purchase
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Amazing!
First time using this product and it worked wonders on my brassy blonde!
by Sophie Verified Purchase
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No more orange highlights
No more orange highlights! My hair feels soft and this product DID NOT dry up my entire hair! It is a wonderful product! Hope to see purple conditioner or leave in conditioner soon.
by Jazkk Verified Purchase
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Great!!!
This product is great for getting those stubborn brassy tones out. A little goes a very long way and you see instant results!
by Amirah Verified Purchase
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Worth it
Splashed out on this to look after my bleached hair and is well worth it 👌
by Amanda Verified Purchase
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Great to improve blonde
I have blonde highlights and extensions and my hairdresser recommended this product to me. The blonde in my natural hair can be brassy and this shampoo has really helped make it more ashy. I wash my hair with a normal shampoo then follow using this. Be careful, stains hands if left too long!
by Helen Verified Purchase
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Great toning shampoo
This is the best toning shampoo I have used. Doesn’t make my hair feel ‘straw like’ and takes my blonde back to a lovely ashy colour again.
by Amanda Verified Purchase
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Best purple shampoo
This is the BEST purple shampoo! Just be careful not to overuse this though as it will try your hair so you need a good moisturising conditioner
by Tiffany Verified Purchase
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The best!
After trying many purple shampoo’s this has been the best I’ve ever used. It keeps my hair perfectly ashy in between toning.
by Olga Verified Purchase
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Bright blonde!
I bought this to get rid of yellow tones in my hair. I think it’s brilliant. From the first use it has really brightened my blonde. I would suggest using a good conditioner and even using a hair mask every now and then as it can make your hair feel dry. Overall I’m glad I spent the money. The bottle will last ages and it’s one of the best blonde shampoos I’ve used.
by Gabrielle Verified Purchase
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