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OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
€32.95
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Customer Reviews
5 stars rating 262 reviews
4 stars rating 59 reviews
3 stars rating 26 reviews
2 stars rating 15 reviews
1 stars rating 6 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
5 star
After deciding to let my roots take over this wonderful product keeps my hair a fantastic colour. No yellowy tones here! Def worth the money
by Lucy Verified Purchase
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Best blonde shampoo
Use this every 2nd or 3rd wash to prevent brassiness and does the job without it going dull , best blonde shampoo on market
by catherine Verified Purchase
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Brilliant
Not only does this treat brassy tones but it also feels really nourishing and I may be imaging it but my hair has also been less greasy between washes! Winner 🏆
by Jess Verified Purchase
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Best toner i’ve used
This is so good, it works so quickly and has turned my hair from slightly brassy to white blonde!
by scarlett Verified Purchase
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Very purple!
Great shampoo but recommend a normal olaplex shampoo to rinse after. Follow with a purple conditioner, I’ve been using the Aveda purple one and they work great together
by hannah Verified Purchase
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It works
Keeps my hair looking white blonde without drying it out
by Z Verified Purchase
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Amazing
I read reviews of this and as I have died blonde hair which has brassy tones decided to try it. I always use expensive purple shampoo once a week but although it helps it doesn’t negate the orange as much as a trip to the salon. I left the shampoo in for 10 minutes then washed out. I can’t believe what a difference it has made, all the orange has gone and I look like I’ve been to the salon for an ashy toner. Definitely worth every penny.
by Blondie Verified Purchase
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The best I have used
I have used this for the first time and I can honestly say its the best blue shampoo I have used, yes it's more expensive than I normally use but the colour it has given me is so much better.
by Angela Verified Purchase
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Ok
With the high end brand this is I was expecting more of an impact but doesn't seem to tone my balayage hair as well as others and can be quite drying. Glad to have tried but unsure I'll use this brand again
by Vg Verified Purchase
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Amazing
I’ve used around 10 different brands of silver shampoo but none compare to this. After 2 uses people noticed my hair looked less brassy! Will 100% only buy this one now
by Hayley Verified Purchase
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