Redken Acidic Bonding Concentrate 24/7 Night and Day Hair Serum, Repair & Strengthen Damaged Hair 100ml

Powered by the fortifying abilities of citric acid, Redken’s Acidic Bonding Concentrate 24/7 Night and Day Hair Serum visibly repairs damaged lengths for strong, healthy-looking results.

The pioneering formula forms a protective shield over the hair, helping to defend against weakening aggressors. Blended with hydrating polyglutamic acid and squalane, the serum encourages 3x softer* and 11x shinier** strands come morning. Its addictive citrus and lavender scent adds a touch of luxury to your haircare rituals.

Designed to be used alongside the Acidic Bonding Concentrate shampoo and conditioner, the transformative formula can be applied in different ways. Smooth through damp hair for an irresistible softness, or dispense a few pumps onto dry hair before bed for an overnight treatment.

Results:

• Citric acid penetrates 7 layers deep and strengthens hair***
• 92% agree hair looks and feels healthy after 24hours****
• 89% less breakage*****
• 72% less frizz after 8hours******

*Instrumental test, shampoo, conditioner, and serum vs. non-conditioning shampoo.
**Instrumental test vs. non-conditioning shampoo
***Continued use of system of Acidic Bonding Concentrate shampoo, conditioner, and serum vs. untreated hair.
****Based on consumer test results, 60 women.
*****System of Acidic Bonding Concentrate shampoo, conditioner, and serum vs. non-conditioning shampoo.
******Instrumental test vs. non-conditioning shampoo.