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Give your eyes a just-applied look that will last all day with the Urban Decay Eyeshadow Anti-Ageing Primer Potion. The anti-aging formula glides over eyelids effortlessly to give you all-day, crease-free, vibrant colour. Formulated with advanced polymer technology, the primer fills in any imperfections, preparing lids for eyeshadow application. Just a tiny amount, applied before colour acts as an eyeshadow magnet to give you long-lasting, luminous colour. Beautifully packaged in a stunning purple ombre tube with a jewelled cap, the primer can be applied directly from the tube or with the flocked wand applicator.
Vegan*
*Vegan formula: does not contain any animal-derived ingredients or by-products.
Smooth a tiny amount over eyelids directly from the tube or with the flocked applicator before applying colour.
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil.Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide ,Aqua (Water/Eau). [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 102 reviews
4 stars rating 20 reviews
3 stars rating 7 reviews
2 stars rating 3 reviews
1 stars rating 1 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Love it!
Absolutely love this eyeshadow primer, keeps my eyeshadow in place all day
by Claire Verified Purchase
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Don't use eyeshadow without this
I have been using this little beauty for years and years. I never wear eyeshadow without it as it just doesn't last as long. Whether it be cream shadow or powder, I pop this on about 30 seconds before I apply shadow and it stays on all day until I remove at night. It is one of those hero products that I just won't be without and it lasts months and months. You can cut the tube at the end and keep on using it for weeks so it works out so cheaply to use. Highly recommend for any age...if you have crepey eyelids or oily, it still holds your shadow in place. 10/10
by Fiona Verified Purchase
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Good
Nice consistency, could do with being a tiny bit more pigmented but will likely use all of this product.
by Laura Verified Purchase
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Best for ageing eyes
I have hooded eyes that other primers were making them look too dry amd crepey. This makes the cheapest of eyeshadows stay all day and smooths the lid.
by Katherine Verified Purchase
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As good as the original
The original was out of stock so I bought this. The urban decay primer has always been excellent for holding eyeshadow, so i was worried the anti wrinkle one might be different but glad to say this version was just as good.
by ChateauB Verified Purchase
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Best eye primer
Best eye primer I've used. Eyeshadow doesn't budge all day!
by Jayne Verified Purchase
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Disappointed
Definitely not as good as the original. Doesn't keep the shadow as well.
by Jayne Verified Purchase
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Worth every penny
Always struggled to get any liner, wings, or eye shadow to say put all evening – read the reviews on this and took the plunge. It's pricey but honestly worth every penny. Eye make up stays on all day long.
by louise Verified Purchase
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essential in makeup routine
My eyes water so I always find that my eyeliner fades in the corner of my eye and this keeps it in place all night
by Lydia Verified Purchase
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Happy
Best eye primer ever! Will buy it again for sure
by Asta Verified Purchase
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