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Give your eyes a just-applied look that will last all day with the Urban Decay Eyeshadow Anti-Ageing Primer Potion. The anti-aging formula glides over eyelids effortlessly to give you all-day, crease-free, vibrant colour. Formulated with advanced polymer technology, the primer fills in any imperfections, preparing lids for eyeshadow application. Just a tiny amount, applied before colour acts as an eyeshadow magnet to give you long-lasting, luminous colour. Beautifully packaged in a stunning purple ombre tube with a jewelled cap, the primer can be applied directly from the tube or with the flocked wand applicator.
Vegan*
*Vegan formula: does not contain any animal-derived ingredients or by-products.
Smooth a tiny amount over eyelids directly from the tube or with the flocked applicator before applying colour.
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil.Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide ,Aqua (Water/Eau). [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 102 reviews
4 stars rating 20 reviews
3 stars rating 7 reviews
2 stars rating 3 reviews
1 stars rating 1 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Interesting product
I didn’t get this right the first time I used it - applied it too thickly. A thin layer, wait for it to dry and then pat your eyeshadow on (particularly glitter-based products) and it does what it should. Make up lasted all evening
by Emma Verified Purchase
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perfect
Bought it after very good experience with the small travel size original one. Happy with the full sized anti aging one too!
by Katharina Verified Purchase
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great primer
is really good to make eyeshadow last and avoid crepey looks
by Katharina Verified Purchase
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Anti-aging? Or just weird cement...
This doesn't feel good on my skin, my eyelids become crepey and the 'filler' effect doesn't work because it will start to shrink in the lines on my eyelid and make them so much worse and so much more obvious... Usually I can find a use for makeup, find some kind of redeeming factor. But this has just ruined my faith in the Urban Decay brand completely. I like their all night setting spray but I doubt I will try any other products going forward. This product is unusable. It's going right in the bin.
by rebecca Verified Purchase
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Eye shadow fixed
My eye shadow stays fixed all day love this product
by Lorraine Verified Purchase
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My go to every time
I have used UD eye primer for years & it always does the job. Decided to try the anti aging one for a change now I'm a bit older so I'm sure I'll like it just as much as the original formula & hopefully it'll knock a few years off 🤣
by Sarah Verified Purchase
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iconic
simply the best, I've been using this for ages as my main eye primer and it still performs just like when the hype was alive. it's an amazing product
by Nessa
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Good staying power
Gives a lovely base to help eye makeup stay in place. It’s a lighter base than I expected. I was hoping it would give a pale colouring. But it’s excellent for make up staying power
by Jayne Verified Purchase
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Repurchase
I've repurchased this multiple times, it does what it's meant to do.
by Littlediamond Verified Purchase
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Not sure about anti-aging
Haven't used this primer for a night time look yet but held my eye colour well for the day. As yet to see the arti-aging properties but is early days
by Gilly Verified Purchase
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